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Research Reports

What are the latest consumer travel trends? How does charging service or consulting fees affect a travel advisor’s income? ASTA's research reports cover travel advisor industry related topics as well as consumer sentiment, behaviors, attitudes, and perceptions. 

ASTA has long been a reliable source of research on the travel agency industry, collecting and analyzing data on agency operations and trends that is not available anywhere else. ASTA's reports are based on research conducted by ASTA and research commissioned from third parties. Many reports are free to members; others require a modest fee.


Research Reports

Protecting your Travel Business

Fall 2022 Consumer Sentiments
What matters to travelers right now

 

Protecting your Travel Business

Travel Advisor Labor and Compensation Research Report
Scheduled to release February 2023

Protecting your Travel Business

Travel Advisor Service Fees Research Report
Scheduled to release January 2023

Protecting your Travel Business

Travel Advisor Benchmarking Research Report
Scheduled to release February 2023

Protecting your Travel Business

Summer 2022 Traveler Pulse Research Finding
Desires and behaviors of active American travelers 

Protecting your Travel Business

Travel Management’s Impact on Corporate Profitability
Perceived impact of TMCs and travel agencies on the profitability and productivity of organizations

Protecting your Travel Business

How America Travels 2019 US Travel Advisor Survey
Sheds light on the perceptions of travel from travel advisors

Protecting your Travel Business

Unmanaged to Managed
Why and how companies formalize travel programs



ADDITIONAL RESEARCH REPORTS

Financial Benchmarking  

GDS 
How America Travels - the U.S. Travel Advisor and the Consumer versions

Independent Agents    
Labor and Compensation  
Service Fee
Supplier-Travel Agent Relationship 
Technology & Web Usage 
Travel Management’s Impact on Corporate Profitability  
Unmanaged to Managed Travel  
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ASTA PUBLICATIONS, RESEARCH AND WEBINARS

Just as you are your clients’ number one advocate and most trusted source of information, ASTA should be yours. Enjoy Travel Advisor Magazine, filled with breakthrough ideas and industry news. Sign up for our daily newsletter, supplier alerts and other essential communications. Check out our research reports, white papers and webinars. And use our advocacy toolkit to speak out effectively on legislative and regulatory issues that affect your business.

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