Consumer Awareness

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our

MEDIA PLACEMENTS

Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

ASTA Partners with Signature on Industry Training

The consortium has signed a three-year agreement to utilize ASTA’s Roadmap to Becoming a Travel Advisor as part of its new-to-industry training program

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You're landing in the Philippines
Get ready to dive into a world of enchantment because you're landing in the Philippines

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ASTA's Latest Industry Research
Travel advisors' sales are increasing, more people are using a travel advisor for the first time, and travelers are once again exploring all parts of the globe.

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ASTA Lodges Complaint with DOT Concerning NDC Implementation
The association demands American Airlines Restore Access to All Fares

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ASTA’s Caribbean Showcase Grows Exponentially in Second Year
Almost 400 travel professionals gathered in Turks & Caicos for an immersive and educational experience. Registration is now open for 2024 in Curaçao

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ASTA Applauds Suppliers Who Make Timely Commission Payments
ASTA is publishing a list of supplier organizations that make timely commission payments and encouraging all suppliers to adopt industry best practices

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TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung, the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public.

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Travel Advisors are HEROS

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Telling your story everyday

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You should be using a travel advisor

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Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.