Our Advocacy Promotes

Consumer Awareness

When you watch a television news spot or see an article in a newspaper, magazine or website about the benefits of working with a travel advisor or featuring an ASTA member or spokesperson presenting travel tips or trends, it’s likely that ASTA’s public relations team was behind it.

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our


Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • NCL Connect: An Easy New Way to Build Your Business

    John Chernesky shares the how and why of NCL’s powerful new marketing tool—and offers some special tips!

    Read Article
  • Travel Advisor Tech Startup Tern Wins Entrepreneur of the Year Competition and $10,000 Prize

    Three finalists competed at the Travel Advisor Conference May 29-31 in Dallas, TX, where audience members voted for the award winner.

    Read Article
  • Travel Advisor Conference Concludes with the Society’s Most Prestigious Awards and Record-Breaking Funds Raised for Advocacy Efforts

    Suppliers and members contributed $500,000 at the annual Advocacy Dinner, where Matthew Upchurch and Vanessa McGovern took home the top honors.

    Read Article
  • ASTA Appreciates American Airlines Recognizing the Value of the Travel Agency Distribution Channel, Supports Robert Isom’s Rollback of NDC and AAdvantage

    Zane Kerby, President and CEO of the American Society of Travel Advisors (ASTA), issues the following statement in response to the recent news that American Airlines will adjust course on AAdvantage and NDC implementation

    Read Article
  • ASTA Welcomes the Newly Elected Members of the Board of Directors and Executive Committee

    Read Article
  • Top Marks: American Society of Travel Advisors Congratulates Award Winners at the Travel Advisor Conference

    The best and brightest in the travel industry were recognized for their outstanding excellence and significant contributions to the industry.

    Read Article
  • Travel Advisor Community Aggrieved Over Senate Passage of the FAA Reauthorization Without a Ticket Refund Remedy

    The amended FAA Reauthorization bill approved by the Senate leaves travel agencies on the hook for providing airline refunds in cases where they are the merchants of record.

    Read Article
  • A Travel Advisor Day Gift from IATA!

    IATA is giving ASTA members 50% off its industry-trusted IATA/IATAN ID Cards' annual fee

    Read Article
  • Five Things for Travel Advisors to Love About Puerto Rico

    With its distinctive cuisine, vibrant Afro-Caribbean art and music scene, and unusual land- and sea-scapes, Puerto Rico combines the exhilaration of traveling abroad with the ease and comforts of home.

    Read Article


To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung,  the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public. 

Travel Advisors are HEROS

Telling your story everyday

You should be using a travel advisor

Vacations make the best memories

American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.

Contact Us