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Our Advocacy Promotes

Consumer Awareness

When you watch a television news spot or see an article in a newspaper, magazine or website about the benefits of working with a travel advisor or featuring an ASTA member or spokesperson presenting travel tips or trends, it’s likely that ASTA’s public relations team was behind it.

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A sampling of

our media placements

Here’s a glimpse of the media outlets ASTA’s public relations team has engaged to inform travelers about the many benefits of working with a travel advisor and to highlight their professionalism and expertise.

list of logos

 

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • Congressional Champions Request Airline Ticket Refund Policy Review at DOT

    ASTA applauds efforts to draw attention to unfair ticket policy

    Read Article

  • Maximizing ROI: Every $1 in Business Travel Yields $14.60 in Profits, New Study Finds

    New research from GBTA, developed in partnership with ASTA, reveals just how powerful business travel remains as a driver of corporate performance.

    Read Article

  • Travel Advisors Signal Growing Concern Amid Shifting International Travel Landscape

    Tariffs, Travel Bans and Economic Uncertainty Drive Travel Advisors to Pivot Business Strategies

    Read Article

  • ASTA Celebrates Key Wins for Travel Advisors in Congressional Budget Deal

    Permanent Tax Relief and Expanded 529 Savings Opportunities Mark Major Advocacy Milestones

    Read Article

  • American Society of Travel Advisors Partners with Florida International University to Inspire Future Travel Professionals

    Strategic collaboration brings ASTA educational courses and membership benefits to FIU hospitality students, empowering the next generation of travel advisors.

    Read Article

  • American Society of Travel Advisors Statement on Administration Expansion of Travel Ban List

    ASTA President & CEO Zane Kerby Says Bans Create Uncertainty that Ripples Throughout the Travel Industry and Harms Small Businesses

    Read Article

  • ASTA and Travefy Launch First-Ever Emerging Leaders Award, Spotlighting the Next Generation of Travel Advisors

    A collaboration introducing a new award honoring travel advisors excelling in leadership, innovation, advocacy, and industry impact.

    Read Article

  • American Society of Travel Advisors Welcomes Key Talent to Fuel Strategic Growth and Communications Impact

    New hires bring expertise in communications, advocacy and member engagement as ASTA continues to champion travel advisors.

    Read Article

  • Partner News - Sarah Little Named Godmother of AmaWaterways’ Upcoming Danube Ship

    ASTA’s Sarah Little To Christen AmaSofia During 2026 ASTA River Cruise Expo

    Read Article

  • Modern Skies Coalition Applauds Senate Commerce's Investment in Air Traffic Control Modernization

    Read Letter

  • Travel Advisors Send Nebraska Legislators a Strong Message: No New Sales Tax on Services

    Conclusion of legislative session marks win for Nebraska travel advisors as no new sales taxes are imposed.

    Read Article

  • 2025 Travel Advisor Conference Concludes with Record Engagement and Advocacy Milestones

    A week of education and connection, punctuated by ASTA’s annual Advocacy Dinner fundraiser, closes out successful conference.

    Read Article

  • Best of the Best: American Society of Travel Advisors Congratulates Award Winners at the Travel Advisor Conference

    The best and brightest in the travel industry were recognized for their outstanding excellence and significant contributions to the industry while award partnership with Travefy and new awards gala announced.

    Read Article

  • Sponsored Editorial- Viking Is Your Best Business Partner

    Viking’s goal is to always deliver an outstanding experience to your clients and be your best business partner.

    Read Article

  • ASTA Welcomes Newly Elected Members of the Board of Directors and Executive Committee

    Read Article

  • ASTA Announces Travel Advisor Conference 2026 Location and Speakers

    Read Article

  • ASTA Supports Extension of Key Tax Provision and Enhanced 529 Options

    ASTA celebrates legislative momentum that empowers travel advisors to invest in professional growth through expanded tax benefits and flexible 529 education savings.

    Read Article

  • River Cruise Expo 2026 Officially Sold Out, Wait List Opened

    The event will be held March 11-15, 2026, in Amsterdam and has sold out for its fourth-consecutive year.

    Read Article

  • Travel Industry Partners Provide Historic Support to ASTA Verified Travel Advisor Program

    Support includes sponsorships, $100+ bonus commissions, FAM trips, special incentives and project underwriting from host and consortia.

    Read Article

  • ASTA Launches ASTA Corporate: A New Era for Corporate Travel Agencies

    This milestone marks a significant evolution in ASTA's commitment to the corporate travel community.

    Read Article


TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung,  the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public. 

PLAY VIDEO

Travel Advisors are HEROS

PLAY VIDEO

Telling your story everyday

PLAY VIDEO

You should be using a travel advisor

PLAY VIDEO

Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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