Consumer Awareness

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our

MEDIA PLACEMENTS

Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

CHECK OUT OUR

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

Save and Access Perks by Working with a Certified Travel Professional

Cardrates.com looks at how working with an ASTA Verified Travel Advisor benefits travelers.

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Allure of the Seas Launches out of Galveston

Royal Caribbean’s new LEED zero energy terminal hosted the biggest ship to sail out of the state of Texas

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Planning Ahead for Holiday Travel

When it comes to holiday travel, the early bird almost always wins out. But don’t despair if you’ve waited until the last minute. Here’s what the pros advise.

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Despite Cost, New Research Says Travel Tops Consumer Wish List

Recent study on travel sentiment shows that consumers want to travel, and many will not let anything stop them.

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Behold The Travel Comeback

With pandemic fears and regulations subsiding, Americans are eager for revenge travel – despite inflation. But amid rising complexities and heightened demand for bucket list experiences, travel advisors are all the more of the essence, says journalist Ross Kenneth Urken.

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DOT Proposal Increases Transparency on Fees, Adds New Burdens for Advisors

“ASTA has long believed that consumers deserve full transparency in airfares and optional ancillary service fees..."

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Travel Advisors Share Example Of How They Amaze And Delight Their Clients

Travel advisors can seen a bit like magicians. They help their clients pursue their interests in very personal ways and arrange things most travelers would not even dream possible.

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10 Reasons Why Travel Advisors Are Essential
The reasons why travel advisors are essential part of the business and leisure travel ecosystem.

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TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung, the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public.

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Travel Advisors are HEROS

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Telling your story everyday

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You should be using a travel advisor

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Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.