Consumer Awareness

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A sampling of

our media placements

Here’s a glimpse of the media outlets ASTA’s public relations team has engaged to inform travelers about the many benefits of working with a travel advisor and to highlight their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

Travel Scams are on the Rise – Industry Trade Group Develops Solution

VeriVacation.com Connects Travelers with Verified Travel Advisors.

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The ASTA River Cruise Expo Returns to Amsterdam in 2026

Registration is now open for members of the American Society of Travel Advisors.

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The American Society of Travel Advisors Welcomes Record Attendance at the 2025 River Cruise Expo in Vienna

The event brings together over 1,600 travel advisors and seventeen river cruise ships along the Danube for a one-of-a-kind industry experience.

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Sponsored Editorial - Demystifying Group Travel: Turning Challenges into Opportunities

Booking group travel doesn't have to be complicated. Globus family of brands breaks down some common challenges and actionable ways to solve them.

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ASTA Announces Key Promotions and New Hire to Strengthen Leadership Team

The personnel moves include wide sweeping changes to business development, membership, marketing and communications, finance, IT and more.

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Announcing "Travel You Can Trust: An ASTA Podcast"

We are proud to launch our new podcast designed to inform and connect travel advisors, travel professionals, and the traveling public with trusted insights from leading experts in the travel industry.

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ASTA Launches ASTA Corporate: A New Era for Corporate Travel Agencies

This milestone marks a significant evolution in ASTA's commitment to the corporate travel community.

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Sponsored Editorial - Sandals Resorts Unveils What’s New for Advisors in 2025

Sandals Resorts and Beaches Resorts are immersing travel advisors into the brands’ refreshed Caribbean-forward vision, strategy and innovative offerings.

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Travel Advisor Trade Group Weighs In on Air Travel Competition in Response to the DOJ and DOT Inquiry

Selling 735,000 air tickets daily, travel advisors have witnessed first-hand the effects of airline consolidation throughout the history of commercial aviation.

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Selling Sustainable Travel

Tourism Cares fosters authentic community-led experiences and makes them accessible via travel advisors.

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Cruise Matchmaking: How to Score The Perfect Pairing

Insight from cruise savvy travel advisors on how to determine what your client wants and how to find the cruise ship that's the best match.

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ASTA’s Mentoring Program Wins 2024 Magellan Gold Award

This achievement celebrates ASTA’s unwavering commitment to nurturing the next generation of travel advisors and leaders by fostering growth, learning, and community.

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TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung, the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public.

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Travel Advisors are HEROS

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Telling your story everyday

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You should be using a travel advisor

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Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.