Our Advocacy Promotes

Consumer Awareness

When you watch a television news spot or see an article in a newspaper, magazine or website about the benefits of working with a travel advisor or featuring an ASTA member or spokesperson presenting travel tips or trends, it’s likely that ASTA’s public relations team was behind it.

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our


Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • ASTA Partners with Signature on Industry Training

    The consortium has signed a three-year agreement to utilize ASTA’s Roadmap to Becoming a Travel Advisor as part of its new-to-industry training program

    Read Article
  • You're landing in the Philippines

    Get ready to dive into a world of enchantment because you're landing in the Philippines

    Read Article
  • ASTA's Latest Industry Research

    Travel advisors' sales are increasing, more people are using a travel advisor for the first time, and travelers are once again exploring all parts of the globe. 

    Read Article
  • ASTA Lodges Complaint with DOT Concerning NDC Implementation

    The association demands American Airlines Restore Access to All Fares

    Read Article
  • ASTA’s Caribbean Showcase Grows Exponentially in Second Year

    Almost 400 travel professionals gathered in Turks & Caicos for an immersive and educational experience. Registration is now open for 2024 in Curaçao

    Read Article
  • ASTA Applauds Suppliers Who Make Timely Commission Payments

    ASTA is publishing a list of supplier organizations that make timely commission payments and encouraging all suppliers to adopt industry best practices  

    Read Article


To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung,  the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public. 

Travel Advisors are HEROS

Telling your story everyday

You should be using a travel advisor

Vacations make the best memories

American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.

Contact Us