Our Advocacy Promotes

Consumer Awareness

When you watch a television news spot or see an article in a newspaper, magazine or website about the benefits of working with a travel advisor or featuring an ASTA member or spokesperson presenting travel tips or trends, it’s likely that ASTA’s public relations team was behind it.

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our


Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • Global Travel Advisor Groups Raise Concerns around American Airlines’ Anti-Competitive Actions

    Three Other Associations from Around the World Join ASTA in Speaking Out to Protect Travel Advisors and Consumers 

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  • American Society of Travel Advisors Takes Aim at American Airlines, Launches Save My Miles Campaign.

    Travel agencies are now in the crosshairs of American Airlines’ latest abuse of its market power. Take action today!

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  • Accepting Nominations for "Travel Advisor of the year"

    Winners will be announced at the Travel Advisor Conference which will take place May 29-31 in Dallas, Texas.

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  • The American Society of Travel Advisors Expands Travel Advisor Mentorship Opportunities

    The 2024 Mentorship Program doubled in size this year, welcoming twenty-one mentors and mentees.

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  • The River Cruise Expo Sails to Vienna in 2025

    The American Society of Travel Advisors opened registration to members for the premier river cruising event.

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  • ASTA Applauds Congressional Funding of Travel and Tourism Office

    After nearly two years of advocacy efforts, the American Society of Travel Advisors (ASTA) commends Congress for funding the newly created office of the Assistant Secretary of Commerce for Travel and Tourism.

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  • Five Things for Travel Advisors to Love About Puerto Rico

    With its distinctive cuisine, vibrant Afro-Caribbean art and music scene, and unusual land- and sea-scapes, Puerto Rico combines the exhilaration of traveling abroad with the ease and comforts of home.

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  • Applications Are Open for the Entrepreneur of the Year Contest

    Three finalists will compete for the $10,000 prize at the Travel Advisor Conference May 29-31 in Dallas, TX.


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  • Travel Advisors Concerned About Junk Fees, Hotel Price Transparency

    ASTA submitted comments to the Federal Trade Commission (FTC) earlier this week in support of a proposed rulemaking which would prohibit unfair and deceptive practices related to “junk fees” - hidden or deceptive fees that can harm consumers and undermine honest businesses.


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  • Southwest Business Offers Flight Discounts for the ASTA Travel Advisor Conference

    Wanna get away to The ASTA Travel Advisor Conference? Southwest Business and ASTA have partnered to take you there...

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To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung,  the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public. 

Travel Advisors are HEROS

Telling your story everyday

You should be using a travel advisor

Vacations make the best memories

American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.

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