Consumer Awareness

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A sampling of

our media placements

Here’s a glimpse of the media outlets ASTA’s public relations team has engaged to inform travelers about the many benefits of working with a travel advisor and to highlight their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

Travel Advisor Conference 2025 Officially Sold Out While Registration Opens for ASTA’s Annual Legislative Day

ASTA has sold out its annual conference and tradeshow for the second year in a row and opened registration for its annual Legislative Day.

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ASTA Supports Extension of Key Tax Provision and Enhanced 529 Options

ASTA celebrates legislative momentum that empowers travel advisors to invest in professional growth through expanded tax benefits and flexible 529 education savings.

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Travel Scams are on the Rise – Industry Trade Group Develops Solution

VeriVacation.com Connects Travelers with Verified Travel Advisors.

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ASTA Submits Comments to Department of Transportation on Airline Refunds and Disclosures

Recommendations aim to alleviate regulations affecting small businesses while maintaining transparency and consumer protection in the airline industry.

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Sponsored Editorial - Celebrating Travel Advisor Appreciation Month with AmaWaterways: A Spotlight on Specialty Cruises and May’s Exclusive Offers

Specialty Cruises. Exclusive Bonuses. A Month of Appreciation.

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River Cruise Expo 2026 Officially Sold Out, Wait List Opened

The event will be held March 11-15, 2026, in Amsterdam and has sold out for its fourth-consecutive year.

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Sponsored Editorial - Carey’s Growth in Mexico: Meeting Global Travel Needs

In 2024, the demand for Carey’s services in Mexico surged, prompting the company to look for ways in which they could expand their operations in the country.

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Celebrate Global Travel Advisor Day

Join us on May 7th at 2:00 PM ET, live on Facebook, for inspiring speakers and exciting giveaways you won't want to miss!

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American Society of Travel Advisors Partners with Tourism Cares To Advance Meaningful Travel Experiences

A new educational course, free for ASTA members, provides an entry point for travel advisors to celebrate Earth Month by enhancing their sustainability product knowledge.

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Travel Industry Partners Provide Historic Support to ASTA Verified Travel Advisor Program

Support includes sponsorships, $100+ bonus commissions, FAM trips, special incentives and project underwriting from host and consortia.

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The ASTA River Cruise Expo Returns to Amsterdam in 2026

Registration is now open for members of the American Society of Travel Advisors.

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The American Society of Travel Advisors Welcomes Record Attendance at the 2025 River Cruise Expo in Vienna

The event brings together over 1,600 travel advisors and seventeen river cruise ships along the Danube for a one-of-a-kind industry experience.

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Sponsored Editorial - Demystifying Group Travel: Turning Challenges into Opportunities

Booking group travel doesn't have to be complicated. Globus family of brands breaks down some common challenges and actionable ways to solve them.

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Announcing "Travel You Can Trust: An ASTA Podcast"

We are proud to launch our new podcast designed to inform and connect travel advisors, travel professionals, and the traveling public with trusted insights from leading experts in the travel industry.

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ASTA Launches ASTA Corporate: A New Era for Corporate Travel Agencies

This milestone marks a significant evolution in ASTA's commitment to the corporate travel community.

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Selling Sustainable Travel

Tourism Cares fosters authentic community-led experiences and makes them accessible via travel advisors.

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TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung, the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public.

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Travel Advisors are HEROS

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Telling your story everyday

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You should be using a travel advisor

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Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.