Consumer Awareness

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our

MEDIA PLACEMENTS

Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

ASTA Partners with Signature Travel Network on Verified Travel Advisor Certification

The consortium has provided exclusive access to VTA training for their network to support the professional development of all members.

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More than 300 Travel Professionals and Industry Leaders Join the American Society of Travel Advisors (ASTA) for an Immersive Educational Experience at Sandals Royal Curaçao

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The American Society of Travel Advisors and Ka'anapali, Hawaii Host Third Annual Travel Masters Event at Kapalua

The invitation-only leadership golf tournament focused on networking and strengthening relationships between supplier and agency executives.

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Travel Advisors Send Nebraska Legislators a Strong Message: No New Sales Tax on Services

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Harnessing the Enneagram in Storytelling- A Guide for Travel Advisors

By Erik Dominguez

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Unlocking the power of storytelling for travel advisors

By Erik Dominguez

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Risky questions

By Geri Bain

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What’s In And Out For Gen Z Travelers

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IATAN Adds ASTA's Verified Travel Advisor Certification To Their Accreditation Program

Travel advisors can now use their VTA designation as recommendation for IATAN Accreditation.

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What It Takes to Plan A Journey of a Lifetime

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Discover The Paradise of Kā’anapali Beach Resort

Historically a playground for Hawaiian royalty, Kā’anapali Beach Resort stands as a beacon of tropical luxury and natural beauty.

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TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung, the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public.

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Travel Advisors are HEROS

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Telling your story everyday

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You should be using a travel advisor

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Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.