Our Advocacy Promotes

Consumer Awareness

When you watch a television news spot or see an article in a newspaper, magazine or website about the benefits of working with a travel advisor or featuring an ASTA member or spokesperson presenting travel tips or trends, it’s likely that ASTA’s public relations team was behind it.

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our


Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • Selling River Cruises

    A cruise pro offers everything you need to know to sell river cruises. 

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  • Travel Advisors to Department of Labor: Independent Contractor Proposal Should Be Withdrawn

    The American Society of Travel Advisors strongly urged the U.S. Department of Labor to withdraw its proposal for determining employee or independent contractor classification.

    Read Article
  • Why Wave Season Matters

    Cruise lines offer some of their best deals for the coming year during Wave Season.

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  • Travel Advisor Priorities Included in Year-End Spending Bill

    Fiscal Year 2023 omnibus spending bill included provisions of the Visit America Act/Omnibus Travel and Tourism Act—a policy priority of ASTA’s during its Legislative Day event in June.

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  • Norwegian Cruise Line Bets Big on Travel Advisor Distribution

    $250,000 in advisor recruitment & training through ASTA will bolster the sales force to meet increasing industry demand. 


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  • Expert Tips and Tricks for Making Flights Go Easier

    Flight cancelations, delays and misplaced luggage are a fact of post-pandemic travel. What can you? We asked travel advisors to share their best practices. 


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To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung,  the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public. 

Travel Advisors are HEROS

Telling your story everyday

You should be using a travel advisor

Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

American Society of Travel Advisors

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