The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.

Our world is travel. Our members include travel advisors and the companies whose products they sell, from cruises and safaris to hotels and car rentals. Since our founding in 1931, ASTA has worked to fulfill its mission of facilitating the business of selling travel by setting high ethical standards and providing effective representation and avenues for shared knowledge and enhanced professionalism.

ASTA members represent 80 percent of all travel sold in the United States through the travel agency distribution channel and we have hundreds of internationally-based members. Our 10,000-plus domestic travel agency and travel supplier companies employ more than 100,000 people. Plus, our 250 international member companies span over 123 countries. 

We are the travel industry’s only professional trade association whose mission it is to promote, defend, educate and represent the entire travel industry. We tell your story to the world every day! 



ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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A travel advisor can expertly arrange all aspects of your trip and often will save you money with early booking discounts, special fares and other deals. ASTA can help you find a Verified Travel Advisor who is a good fit for your travel interests.

Find a Travel Advisor


Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.


Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • Despite Cost, New Research Says Travel Tops Consumer Wish List

    Recent study on travel sentiment shows that consumers want to travel, and many will not let anything stop them.  

    Read More
  • Behold The Travel Comeback

    With pandemic fears and regulations subsiding, Americans are eager for revenge travel – despite inflation. But amid rising complexities and heightened demand for bucket list experiences, travel advisors are all the more of the essence, says journalist Ross Kenneth Urken.

    Read Article
  • DOT Proposal Increases Transparency on Fees, Adds New Burdens for Advisors

    ASTA has long believed that consumers deserve full transparency in airfares and optional ancillary service fees..."

    Read More
  • ASTA Applauds House Passage of Visit America Act

    U.S. House of Representatives overwhelmingly passed the Visit America Act 

    Read More
  • Make Your Dream Vacation Stress-Free

    With more destinations opening up, for many people the biggest travel decision has evolved from “Where can I go?” to “Where should I go first?” Travel journalist Barbara Peterson has some solid advice on how to make that exciting decision—and how to plan the hassle-free, COVID-smart, completely amazing vacation you’ve been putting off for so long


    Read Article
  • Travel Advisors Share Example Of How They Amaze And Delight Their Clients

    Travel advisors can seen a bit like magicians. They help their clients pursue their interests in very personal ways and arrange things most travelers would not even dream possible.


    Read Article
  • 4 Things To Know When Choosing A Travel Agent

    These days, even the most D.I.Y.-inclined travelers are considering working with a professional travel adviser in the hopes of skipping the travel-planning stress and focusing on actually relaxing on vacation instead, says Lauren Sloss in The New York Times. She has four tips on finding the right one for you.

    Read Article
  • 10 Reasons Why Travel Advisors Are Essential

    The reasons why travel advisors are essential part of the business and leisure travel ecosystem.

    Read More
Getting Started with a


ASTA offers two easy ways to find a travel advisor: search our directory or submit a trip request. Either way, you’ll be connecting with an ASTA member, a professional advisor who is held to a strict code of ethics.

A travel advisor can handle all the logistics of your trip. Their expertise and connections will make your trip as seamless and special as possible, and they often can offer money-saving deals and suggestions. Browse our directory to find a travel advisor today. 


Find a Travel Advisor

Planning a trip today can be confusing and time consuming. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit a trip quote to connect with a travel advisor that bids on your trip quote. 

Get a Trip Quote
Attend one of our


ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 15-18March
    River Cruise Expo 2023

    Join us March 2023 for the 2nd Annual ASTA River Cruise Expo.

    Register Now
  • 02-04May
    ASTA Global Convention 2023

    Join us May 2023 for the ASTA Global Convention.

    Register Now
  • 20-22June
    Legislative Day 2023

    Speak to representatives about critical issues affecting the travel industry.

    Register Now
  • 28-31August
    Caribbean Showcase 2023

    Experiencing things Caribbean, join us in Turks & Caicos

    Register Now
  • 26-28September
    Travel Masters 2023

    An invitation only golf outing to Saint Andrews, Scotland

    Register Now
  • 07-09November
    Premium Business Summit 2023

    An exclusive annual event that brings together ASTA Premium Members.

    Register Now


Becoming a Verified Travel Advisor requires fulfilling a rigorous set of requirements that provide a deep understanding of the industry and a strong skillset.  Our most recent Verified Travel Advisor (VTA) graduates epitomize the professionalism, expertise and ethics the VTA program is known for. Learn more about the VTA program.

  • Elsa Davis, VTA

    Lambertville NJ

  • Amber Pietan, VTA

    North Mankato MN

  • Dr. Jasmien Lewis, VTA

    Cleveland OH

  • Desiree Jones, VTA

    Los Angeles CA

  • Nadia Sparkle Henry VTA

    West Orange NJ

  • Amy Freyder, VTA

    Irvine CA

  • Arnetta Watkins, VTA

    Bellwood IL

  • Juliet Huddy, VTA

    Huntington NY

  • Blythe Asagi, VTA

    Belmont CA

  • Alicen Stoker, VTA

    Roswell GA

  • Darby Savasta, VTA

    Mansfield MA

  • Sandra Johnson, VTA

    Lexington SC

View All Verified Travel Advisors

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American Society of Travel Advisors

675 N Washington St, Ste 490, Alexandria, VA 22314 U.S.A.

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