The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.



ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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Planning a trip today can be complicated and time confusing. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit our form to connect directly with a travel advisor.

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Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.


Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • What It Takes to Plan A Journey of a Lifetime

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  • Sponsored Editorial - 10 Unique Ways Nexion Travel Group Works for You

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  • Discover The Paradise of Kā’anapali Beach Resort

    Historically a playground for Hawaiian royalty, Kā’anapali Beach Resort stands as a beacon of tropical luxury and natural beauty.

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  • Sponsored Editorial - Enhanced Globus Tools and Training Empowers Advisors

    A brand refresh highlights new immersive programs and advisor support that caters to a wide variety of consumer interests, budgets, and demographics, explains Camille Olivere, Chief Sales Officer.

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  • Sponsored Editorial - NCL Connect: An Easy New Way to Build Your Business

    John Chernesky shares the how and why of NCL’s powerful new marketing tool—and offers some special tips!

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  • Travel Advisor Tech Startup Tern Wins Entrepreneur of the Year Competition and $10,000 Prize

    Three finalists competed at the Travel Advisor Conference May 29-31 in Dallas, TX, where audience members voted for the award winner.

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  • Travel Advisor Conference Concludes with the Society’s Most Prestigious Awards and Record-Breaking Funds Raised for Advocacy Efforts

    Suppliers and members contributed $500,000 at the annual Advocacy Dinner, where Matthew Upchurch and Vanessa McGovern took home the top honors.

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  • ASTA Appreciates American Airlines Recognizing the Value of the Travel Agency Distribution Channel, Supports Robert Isom’s Rollback of NDC and AAdvantage

    Zane Kerby, President and CEO of the American Society of Travel Advisors (ASTA), issues the following statement in response to the recent news that American Airlines will adjust course on AAdvantage and NDC implementation

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Attend one of our


ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 19-22August
    Travel Masters 2024

    This invitation-only event with supplier executives and agency owners will be held in Maui.

    Register Now
  • 24-27August
    Caribbean Showcase 2024

    Experience all things Caribbean with ASTA in Curaçao

    Register Now
  • 16-18September
    Legislative Day 2024

    Join us on Capitol Hill for the most important advocacy event of the year

    Register Now
  • 16-20October
    Premium Business Summit 2024

    Experience this exclusive event for ASTA Premium Members on the Virgin Voyages Valiant Lady.

    Register Now
  • 12-15March
    River Cruise Expo 2025

    Join us in Vienna to experience more than a dozen river cruise ships. WAIT LIST ONLY

    Register Now
  • 20-22May
    Travel Advisor Conference 2025

    The only industry event focused on the skills and insights you need to grow your travel business.

    Register Now

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American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.

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