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The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.

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OUR EXCLUSIVE

TRAINING AND EDUCATION

ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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PLAN YOUR TRIP

USING A TRAVEL ADVISOR

Planning a trip today can be complicated and time confusing. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit our form to connect directly with a travel advisor.

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BECOME

A TRAVEL ADVISOR

Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.

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Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • Partner News - Sarah Little Named Godmother of AmaWaterways’ Upcoming Danube Ship

    ASTA’s Sarah Little To Christen AmaSofia During 2026 ASTA River Cruise Expo

    Read Article

  • Modern Skies Coalition Applauds Senate Commerce's Investment in Air Traffic Control Modernization

    Read Letter

  • Travel Advisors Send Nebraska Legislators a Strong Message: No New Sales Tax on Services

    Conclusion of legislative session marks win for Nebraska travel advisors as no new sales taxes are imposed.

    Read Article

  • 2025 Travel Advisor Conference Concludes with Record Engagement and Advocacy Milestones

    A week of education and connection, punctuated by ASTA’s annual Advocacy Dinner fundraiser, closes out successful conference.

    Read Article

  • Best of the Best: American Society of Travel Advisors Congratulates Award Winners at the Travel Advisor Conference

    The best and brightest in the travel industry were recognized for their outstanding excellence and significant contributions to the industry while award partnership with Travefy and new awards gala announced.

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  • Sponsored Editorial- Viking Is Your Best Business Partner

    Viking’s goal is to always deliver an outstanding experience to your clients and be your best business partner.

    Read Article

  • ASTA Welcomes Newly Elected Members of the Board of Directors and Executive Committee

    Read Article

  • ASTA Announces Travel Advisor Conference 2026 Location and Speakers

    Read Article

  • The American Society of Travel Advisors Kicks-Off Sold-Out Travel Advisor Conference in Salt Lake City

    Stacked Speaker Roster, Event’s Largest-Ever Trade Show and Curated Networking Opportunities Among Conference Agenda

    Read Article

  • ASTA Supports Extension of Key Tax Provision and Enhanced 529 Options

    ASTA celebrates legislative momentum that empowers travel advisors to invest in professional growth through expanded tax benefits and flexible 529 education savings.

    Read Article

  • Travel Scams are on the Rise – Industry Trade Group Develops Solution

    VeriVacation.com Connects Travelers with Verified Travel Advisors.

    Read Article

  • Sponsored Editorial - Celebrating Travel Advisor Appreciation Month with AmaWaterways: A Spotlight on Specialty Cruises and May’s Exclusive Offers

    Specialty Cruises. Exclusive Bonuses. A Month of Appreciation.

    Read Article

  • River Cruise Expo 2026 Officially Sold Out, Wait List Opened

    The event will be held March 11-15, 2026, in Amsterdam and has sold out for its fourth-consecutive year.

    Read Article

  • Sponsored Editorial - Carey’s Growth in Mexico: Meeting Global Travel Needs

    In 2024, the demand for Carey’s services in Mexico surged, prompting the company to look for ways in which they could expand their operations in the country.

    Read Article

  • Travel Industry Partners Provide Historic Support to ASTA Verified Travel Advisor Program

    Support includes sponsorships, $100+ bonus commissions, FAM trips, special incentives and project underwriting from host and consortia.

    Read Article

  • The ASTA River Cruise Expo Returns to Amsterdam in 2026

    Registration is now open for members of the American Society of Travel Advisors.

    Read Article

  • Sponsored Editorial - Demystifying Group Travel: Turning Challenges into Opportunities

    Booking group travel doesn't have to be complicated. Globus family of brands breaks down some common challenges and actionable ways to solve them.

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  • Announcing "Travel You Can Trust: An ASTA Podcast"

    We are proud to launch our new podcast designed to inform and connect travel advisors, travel professionals, and the traveling public with trusted insights from leading experts in the travel industry.

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  • ASTA Launches ASTA Corporate: A New Era for Corporate Travel Agencies

    This milestone marks a significant evolution in ASTA's commitment to the corporate travel community.

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Attend one of our

UPCOMING EVENTS

ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 14-18July
    Expedition Cruise Virtual Week

    Join ASTA's Virtual Expedition Cruise Week for interactive training that will equip you to confidently sell unforgettable expedition cruise adventures.

    Register Now
  • 23-27August
    Caribbean Showcase 2025

    Experience all things Caribbean with ASTA at Sandals South Coast.

    Register Now
  • 17-20September
    Travel Masters 2025

    This invitation-only event with supplier executives and agency owners will be held in Ireland.

    Register Now
  • 06-08October
    Legislative Day 2025

    Join us on Capitol Hill for the most important advocacy event of the year

    Register Now
  • 09October
    ASTA Corporate Travel Executive Forum

    Invitation Only - Join us for the inaugural ASTA Corporate Travel Executive Forum, an exclusive event designed for corporate travel leaders.

    Register Now
  • 25-02October - November
    Educational Journey to Romania

    Explore Bucharest, Brasov, Sinaia and more during Halloween week.

    Register Now
  • 03-04November
    Premium Business Summit 2025

    ASTA Premium Members gather to discuss the most important issues facing the industry.

    Register Now
  • 11-15March
    River Cruise Expo 2026

    Join us in Amsterdam to experience 10+ river cruise ships from the world's leading river cruise lines.

    Register Now
  • 27-29May
    Travel Advisor Conference 2026

    The only industry event focused on the skills and insights you need to grow your travel business.

    Register Now
View all events
Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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American Society of Travel Advisors

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