American Society of Travel Advisors

OUR EXCLUSIVE

TRAINING AND EDUCATION

ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.

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PLAN YOUR TRIP

USING A TRAVEL ADVISOR

Planning a trip today can be complicated and time confusing. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit our form to connect directly with a travel advisor.

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BECOME

A TRAVEL ADVISOR

Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.

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Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

In Response to Overwhelming Demand: ASTA Expands 2026 River Cruise Expo Capacity and Reopens Registration

More Ships, New Brands Participating and More Opportunities to Experience the Industry’s Premier River Cruising Event

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Congressional Champions Request Airline Ticket Refund Policy Review at DOT

ASTA applauds efforts to draw attention to unfair ticket policy

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Maximizing ROI: Every $1 in Business Travel Yields $14.60 in Profits, New Study Finds

New research from GBTA, developed in partnership with ASTA, reveals just how powerful business travel remains as a driver of corporate performance.

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Travel Advisors Signal Growing Concern Amid Shifting International Travel Landscape

Tariffs, Travel Bans and Economic Uncertainty Drive Travel Advisors to Pivot Business Strategies

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ASTA Celebrates Key Wins for Travel Advisors in Congressional Budget Deal

Permanent Tax Relief and Expanded 529 Savings Opportunities Mark Major Advocacy Milestones

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American Society of Travel Advisors Partners with Florida International University to Inspire Future Travel Professionals

Strategic collaboration brings ASTA educational courses and membership benefits to FIU hospitality students, empowering the next generation of travel advisors.

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American Society of Travel Advisors Statement on Administration Expansion of Travel Ban List

ASTA President & CEO Zane Kerby Says Bans Create Uncertainty that Ripples Throughout the Travel Industry and Harms Small Businesses

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ASTA and Travefy Launch First-Ever Emerging Leaders Award, Spotlighting the Next Generation of Travel Advisors

A collaboration introducing a new award honoring travel advisors excelling in leadership, innovation, advocacy, and industry impact.

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American Society of Travel Advisors Welcomes Key Talent to Fuel Strategic Growth and Communications Impact

New hires bring expertise in communications, advocacy and member engagement as ASTA continues to champion travel advisors.

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Partner News - Sarah Little Named Godmother of AmaWaterways’ Upcoming Danube Ship

ASTA’s Sarah Little To Christen AmaSofia During 2026 ASTA River Cruise Expo

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Modern Skies Coalition Applauds Senate Commerce's Investment in Air Traffic Control Modernization

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Travel Advisors Send Nebraska Legislators a Strong Message: No New Sales Tax on Services

Conclusion of legislative session marks win for Nebraska travel advisors as no new sales taxes are imposed.

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2025 Travel Advisor Conference Concludes with Record Engagement and Advocacy Milestones

A week of education and connection, punctuated by ASTA’s annual Advocacy Dinner fundraiser, closes out successful conference.

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Best of the Best: American Society of Travel Advisors Congratulates Award Winners at the Travel Advisor Conference

The best and brightest in the travel industry were recognized for their outstanding excellence and significant contributions to the industry while award partnership with Travefy and new awards gala announced.

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Sponsored Editorial- Viking Is Your Best Business Partner

Viking’s goal is to always deliver an outstanding experience to your clients and be your best business partner.

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ASTA Welcomes Newly Elected Members of the Board of Directors and Executive Committee

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ASTA Announces Travel Advisor Conference 2026 Location and Speakers

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ASTA Supports Extension of Key Tax Provision and Enhanced 529 Options

ASTA celebrates legislative momentum that empowers travel advisors to invest in professional growth through expanded tax benefits and flexible 529 education savings.

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River Cruise Expo 2026 Officially Sold Out, Wait List Opened

The event will be held March 11-15, 2026, in Amsterdam and has sold out for its fourth-consecutive year.

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Travel Industry Partners Provide Historic Support to ASTA Verified Travel Advisor Program

Support includes sponsorships, $100+ bonus commissions, FAM trips, special incentives and project underwriting from host and consortia.

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ASTA Launches ASTA Corporate: A New Era for Corporate Travel Agencies

This milestone marks a significant evolution in ASTA's commitment to the corporate travel community.

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Attend one of our

UPCOMING EVENTS

ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

14-18July

Expedition Cruise Virtual Week

Join ASTA's Virtual Expedition Cruise Week for interactive training that will equip you to confidently sell unforgettable expedition cruise adventures.

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23-27August

Caribbean Showcase 2025

Experience all things Caribbean with ASTA at Sandals South Coast.

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17-20September

Travel Masters 2025

This invitation-only event with supplier executives and agency owners will be held in Ireland.

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06-08October

Legislative Day 2025

Join us on Capitol Hill for the most important advocacy event of the year

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09October

ASTA Corporate Travel Executive Forum

Invitation Only - Join us for the inaugural ASTA Corporate Travel Executive Forum, an exclusive event designed for corporate travel leaders.

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25-02October - November

Educational Journey to Romania

Explore Bucharest, Brasov, Sinaia and more during Halloween week.

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03-04November

Premium Business Summit 2025

ASTA Premium Members gather to discuss the most important issues facing the industry.

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11-15March

River Cruise Expo 2026

Join us in Amsterdam to experience 15 river cruise ships from the world's leading river cruise lines.

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27-29May

Travel Advisor Conference 2026

The only industry event focused on the skills and insights you need to grow your travel business.

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Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.