The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.

Our world is travel. Our members include travel advisors and the companies whose products they sell, from cruises and safaris to hotels and car rentals. Since our founding in 1931, ASTA has worked to fulfill its mission of facilitating the business of selling travel by setting high ethical standards and providing effective representation and avenues for shared knowledge and enhanced professionalism.

ASTA members represent 80 percent of all travel sold in the United States through the travel agency distribution channel and we have hundreds of internationally-based members. Our 10,000-plus domestic travel agency and travel supplier companies employ more than 100,000 people. Plus, our 250 international member companies span over 123 countries. 

We are the travel industry’s only professional trade association whose mission it is to promote, defend, educate and represent the entire travel industry. We tell your story to the world every day! 



ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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A travel advisor can expertly arrange all aspects of your trip and often will save you money with early booking discounts, special fares and other deals. ASTA can help you find a Verified Travel Advisor who is a good fit for your travel interests.

Get a Trip Quote


Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.


Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • American Society of Travel Advisors Kick Off the 2023 Global River Cruise Expo in Budapest, Hungary

    The second annual gathering hosts over 750 travel advisors, travel suppliers and cruise professionals, featuring nine cruise ships from six river cruise lines.

    Read Article
  • Why Your Clients Are Going To Love Virgin Voyages

    The cruise line is also offering exclusive deals for travel advisors through FirstMates.com.

    Read Article
  • ASTA Requests American Airlines Delay Plan to Implement New Distribution Capability

    Society requests AA postpone full NDC implementation to the end of 2023

    Read Now
  • Celebrity Edge is a Luxurious European Vacation

    It's the best way to see Europe in the most luxurious way possible. 

    Read Article
  • ASTA Continues Support for Ukraine through Partnership with Global Empowerment Movement

    Donations can be made at any time through the Global Empowerment Movement and will be solicited at ASTA's River Cruise Expo.

    Read Article
  • Travel Advisor Priorities for FAA Reauthorization Sent to Capitol Hill

    For the first time since 2018, Congress will reevaluate federal aviation policy this year through the FAA reauthorization process.

    Read Now
  • Join us at ASTA Global Convention!

    Speakers include Lisa Lutoff-Perlo (Celebrity Cruises) and Sandra Mclemore. 

    Register Now
  • ASTA's 2021-2022 Advocacy Accomplishments

    ASTA fights to protect the interests of its members and the broader travel agency community at all levels of government— federal, state and even local.

    Read Article
Getting Started with a


ASTA offers two easy ways to find a travel advisor: search our directory or submit a trip request. Either way, you’ll be connecting with an ASTA member, a professional advisor who is held to a strict code of ethics.

A travel advisor can handle all the logistics of your trip. Their expertise and connections will make your trip as seamless and special as possible, and they often can offer money-saving deals and suggestions. Browse our directory to find a travel advisor today. 


Find a Travel Advisor

Planning a trip today can be confusing and time consuming. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit a trip quote to connect with a travel advisor that bids on your trip quote. 

Get a Trip Quote
Attend one of our


ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 02-04May
    Global Convention 2023

    Join us May 2023 for the ASTA Global Convention.

    Register Now
  • 20-21June
    Legislative Day 2023

    Speak to representatives about critical issues affecting the travel industry.

    Register Now
  • 28-31August
    Caribbean Showcase 2023

    Experiencing things Caribbean, join us in Turks & Caicos

    Register Now
  • 26-28September
    Travel Masters 2023

    An invitation only golf outing to Saint Andrews, Scotland

    Register Now
  • 07-09November
    Premium Business Summit 2023

    An exclusive annual event that brings together ASTA Premium Members.

    Register Now


Becoming a Verified Travel Advisor requires fulfilling a rigorous set of requirements that provide a deep understanding of the industry and a strong skillset.  Our most recent Verified Travel Advisor (VTA) graduates epitomize the professionalism, expertise and ethics the VTA program is known for. Learn more about the VTA program.

  • Sam Mony, VTA

    Newbury Park, CA

  • Yvonne Sala, VTA

    Herndon VA

  • Leesa Williams, VTA

    Celebration FL

  • Gary Friedman, VTA

    Fort Lauderdale FL

  • Kirsten Danekind, CTA, VTA

    Fort Collins, CO

  • Earnie Robinson, VTA, ACC

    Staten Island, NY

View All Verified Travel Advisors
Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.

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