Name: Leila Dada
Agency Name: Cruiseplanners/ Signature
To be a candidate as the South West Regional Director is chosen, I am asking for your support and vote for this position.
I have been fortunate to have been in this travel industry career for over 30 years and have learned so much, along with being patient and learning how to change my career path when I saw changes happening in our industry.
This is when I decided to specialize and be certified in Selling Group Travel, Honeymoons & Weddings, & Cruise Line Specialist.
My career started off as an Intern working in a Full time Retail Travel Agency in Los Angeles, and here I had to learn how to order brochures, file them, then onto writing hand written airline tickets, and finally how to read the
OAG for airline schedules, look up hotels in the Index guide book.
Yes, those were the days and look where we are today!
In 1987 moving to North Carolina gave me opportunities to expand my experiences in this industry and I was hired for several different roles.
Helped in marketing and expanding the travel agency business by joining - he local Chamber of Commerce, became an Ambassador. I helped with cutting ribbons of new businesses and in turn, presenting them with our agency services.
After reaching a management position at Belk Travel, my employer decided to have all of his employees to be Certified Travel Advisors. We signed up for the Travel Institute, 2 year program where upon the finI exam I received my CTC Certification ( Certified Travel Consultant).
I helped with training of new advisors and also was given my own Branch agency, an offshoot of Belk Travel, located in a Shopping Mall in Lumberton NC. My next career move was to San Francisco. I was hired to book large groups for
the Shriners Organization Travels. Here I became an ASTA member. I learned the value of being part of ASTA . I did attend several Chapter meetings and enjoyed their educational program.
I have had opportunities to experience many roles which helped develop my business sales skills and I know will help Chapter Presidents in my SW Regions
Roles, Experiences, Certifications & Awards
Escorted & organized Group Travel
Community College in Pasco WA Taught night classes, Basic 101 Selling Techniques for Cruise Lines
CTC accreditation Tourism Degree ( Certified Travel Consultant) Certified Cruise Consultant ( CUA) MCC ( Master Cruise Consultant)
ECC ( Elite Cruise Consultant)
Luxury Certified Consultant Aussie Specialist
Event Planner Certification
Bechtel Employee Association Award to President ASTA Arizona Best Chapter Award
ASTA Arizona Best Chapter President Award
I moved to Arizona in 2011. I am actively involved in the continuation of Arizona ASTA Chapter's growth. I am confident that I am able to help our Regional Chapter Presidents, whenever they are in need. I am there for them!
I have served almost all of the positions on our Arizona Chapter starting from the Members Chair position which I enjoyed very much since it gave me the opportunity to meet many advisors in our area. I was able to demonstrate the value
of ASTA and its membership.
I served as Treasurer and did the required training for this position. It gave me a greater understanding of our Chapters Financial standing.
I continued on as Secretary, taking meeting minutes, sending out notices, finding places to have our meetings, and forwarding Hotel Contracts to ASTA Headquarters for review. I helped with the Fiesta in the Desert, an annual trade
show. Getting a Vice President role was the beginning of the preparation for the President position. Part of my job was negotiating the prices for the events.
As a President of the AZ ASTA Chapter today, I feel all of these roles made me a better and stronger individual for a leadership position. Combining all those previous experiences and knowledge, I am sure I will be able to help and
support any Chapter Presidents in my region.
The role of an ASTA Regional Director is to promote and advocate for the travel industry in their specific region,while also supporting the goals and initiatives of the larger organization. Some of my key priorities and objectives
as a South West Regional Director would include:
- Encouraging and facilitating sustainable travel practices in the region.
- Building strong relationships with local businesses and tourism organizations to promote the region as a desirable travel destination.
- Advocating for policies and regulations that support the travel industry and its economic impact on the region.
- Providing educational and networking opportunities for travel professionals in the region to help them stay up-to-date on industry trends and best practices.
Ultimately, the vision of an ASTA Regional Director would be to create a thriving and sustainable travel industry in their region that provides economic benefits while also promoting responsible travel practices and preserving
the natural and cultural resources that make the region unique.
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