—When recommending a river cruise, sell the inclusions and remind your clients of what is not included. Complimentary transfers to and from the ship, drinks, morning and afternoon excursions, special events, swimming pool, movie venue etc.
—Consider traveling with your clients and attract more of your clients and their friends to sail with you. This approach allows for stronger connections as memories are shared together. It offers future sales planning opportunities while onboard. It also boosts your social media marketing.
—Tap into special interest groups. Scenic cruises has many lucrative specialty groups coming our way especially for our wine, culinary, and Floriade cruises. Take advantage of these themes already in place for you. Affinity groups may be time consuming and the concessions a rich ask but if you land the business, you’re golden.
—Talk about your personal river cruise experiences and be a super storyteller. Experience and excitement sell client interest and enthusiasm. Strike up a conversation with people you meet to get them interested in traveling once again and share with them what they are missing out by not taking a river cruise vacation. Be social and keep posting!