Global Travel Advisor Day 2024

Sponsored by Sandals Resorts International

This May 1st, on Global Travel Advisor Day, we are celebrating YOU! Come celebrate with us!

Now, more than ever, the value of booking with a travel advisor is clear.  When things go wrong, an advisor has your back.  The travel agency industry in the United States is a vital part of the travel and transportation infrastructure. While the physical elements of travel include planes, trains, cars, hotels, cruises and tours, it is the travel advisor who is the link, as evidenced by the $115 billion orchestrated in bookings by advisors last year (according to a study by Phocuswright).

Global Travel Advisor Day commemorates the hard work of travel advisors and celebrates the partners that play an essential role in their success. Join us May 1st at 2:00 PM ET on Facebook Live for exciting speakers, giveaways, and celebrations you won't want to miss.

Button for Letter from Sandals

Social Media Contest

Make a post to spread the word about Global Travel Advisor Day and be entered for a chance to win one of several amazing prizes! Our contest is active from April 15, 2024, at 12:01 AM EST through April 28, 2024, at 11:59 PM EST. 


One winner will be selected for each of the following prizes: 

  • Grand Prize- One (1) Four (4)-night stay at the new Sandals Saint Vincent and the Grenadines Resort

  • One (1) AmaWaterways 8-day/7-night European Cruise

  • One (1) Registration for ASTA’s Sold-Out 2025 River Cruise Expo in Vienna, Austria

  • One (1) Registration to ASTA’s 2025 Travel Advisor Conference (five (5) winners selected)

  • One (1) Registration to ASTA’s 2025 Caribbean Showcase (three (3) winners selected)

  • One (1) Set of Two (2) Roundtrip Flights on Southwest Airlines

  • One (1) $150 BWH Hotels gift card, to be used for any hotel stay, or through the BWH online loyalty program

  • One (1) Nespresso Vertuo Gift Set from Norwegian Cruise Line.  Complete with a Machine, Nespresso capsules, and 2 Yeti Coffee Mugs.

  • One (1) Prize Pack from Celebrity Cruises containing one (1) Osprey Daylite Sling Backpack, one (1) pair of Maui Jim Maverick Sunglasses, one (1) pair of Maui Jim Cruzem Sunglasses, two (2) Celebrity Hats. Total retail value of $700.

  • Two (2) ASTA Swag Bundles containing an ASTA Notebook & Water Bottle (two (2) winners selected)

  • One (1) ASTA Travel You Can Trust T-Shirt

  • One (1) Complimentary Cabin on Royal Caribbean Utopia Pre-Inaugural - ASTA Educational Journey | Dates: July 15-18, 2024 | Departure Port: Departing from Port Canaveral (Orlando), Florida

  • One (1) Hilton three (3)-night stay at one of the following brands: Hilton Hotels & Resorts, Canopy by Hilton, Curio Collection, Tapestry Collection or Embassy Suites


  • Sandals: For bookings of six nights or more made between May 1st and May 31st, 2024, for travel to any qualifying Sandals or Beaches resort through December 26, 2024, receive an EXTRA Booking incentive for the below categories - visit the Sandals Travel Advisor Portal for more details:
    • $200 Booking Bonus on Butler Suites
    • $150 Booking Bonus on Club/Concierge Level Rooms
    • $75 Booking Bonus on Luxury/Deluxe Rooms
  • Riviera River Cruises: One (1) Complimentary Cabin given to any/all advisors in North America that book three cabins for 2024 at retail price during the entire month of May
  • Hilton is thrilled to announce the launch of its fourth-annual Travel Advisor Appreciation Sweepstakes for National Travel Advisor Appreciation Month. To participate, travel advisors are encouraged to review an overview of Hilton brands and offerings and complete a short quiz. Travel advisors who enter the sweepstakes in May will have an opportunity to be among 10 winners selected to win 100,000 Hilton Honors Points, which can be used at any of Hilton’s more than 7,600+ properties worldwide.  The Travel Advisor Appreciation Sweepstakes runs now through May 31, 2024, and is available to travel advisors globally. Winners will be notified prior to June 10, 2024. 


1. Share a social media graphic on Instagram or Facebook from ASTA’s Social Media Toolkit on Flickr with the hashtag #GlobalTravelAdvisorDay2024. Include in the caption three (3) reasons why consumers should use a travel advisor. Posts that do not include both the hashtag and the three (3) reasons will not be eligible to win. 

2. Send an email with the subject line “SOCIAL MEDIA CONTEST” containing a link to the post to [email protected]Be sure to include your name so that ASTA can verify membership status. 

ASTA staff will review all entries to confirm eligibility and enter each eligible participant into a random prize generator. Each participant is only eligible to be entered into the prize drawing once regardless of the number of Global Travel Advisor Day posts made or entry emails sent.


Social Media Toolkit

Button for Social Media Contest Rules


Be Active and Share

ASTA teamed up with POLITICO Focus to explain why travel agencies are more resilient than ever. Make sure to tag Politico Focus and share this article on your social media platforms with any of the sample copy below:

  1. The impact of travel advisors on more than 700,000 U.S. jobs. ASTA sponsored content on @POLITICO. [LINK TO ARTICLE]

  2. With 160,000 advisors nationwide, travel agencies are pivotal and among the fastest-growing professions. [LINK TO ARTICLE] ASTA sponsored content on @POLITICO.

  3. Travel agencies are essential and resilient, set for a 26% market share by 2026 and valued at $141.3 billion. ASTA sponsored content on @POLITICO. [LINK TO ARTICLE]

  4. Travel agents provide vital customer support: easing the travel system, organizing journeys, solving issues and guiding travelers.  ASTA sponsored content on @POLITICO. [LINK TO ARTICLE]

  5. Supporting travel advisors means bolstering small businesses, as nearly all travel agencies are small enterprises, and almost 80% of them are women-owned. ASTA sponsored content on @POLITICO. [LINK TO ARTICLE]

  6. Despite AI advancements in travel, advisors are irreplaceable. Their ‘human touch' offers authenticity and customization, unlike algorithms. ASTA sponsored content on @POLITICO. [LINK TO ARTICLE]

  7. Travel advisors bridge the gap between consumers and government in policy debates. [LINK TO ARTICLE] ASTA sponsored content on @POLITICO.


Social media graphics related to this Politico campaign can be found in ASTA’s Social Media Toolkit on Flickr. Posting one of these social media graphics DOES count towards ASTA’s Social Media Contest (see above).


American Society of Travel Advisors

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