About

Find Your Africa is a boutique travel agency specializing in bespoke luxury safari experiences across sub-Saharan Africa. Founded by Safari Specialist James, who was born and raised in South Africa, the company offers a uniquely personal perspective on every journey. With over 15 years of hands-on experience in the South African wilderness—including years as a professional field guide—James brings an unmatched depth of knowledge that sets him apart from other travel advisors. His firsthand experience is truly unparalleled. James has recently conquered Mount Kilimanjaro, ballooned over the Serengeti, trekked with gorillas in Uganda and Rwanda, glided through the Okavango Delta by mokoro, and even spent a night in the underwater room at The Manta Resort in Zanzibar. These adventures allow him to offer insights and access that only come from living the journey himself. His mission is to design extraordinary, tailor-made safaris that go far beyond the ordinary. With a trusted network of local partners, lodges, DMCs, guides, and ground teams—built over years of collaboration—James delivers privileged access, white-glove service, and transformative moments. Whether it’s your first safari or your fifth, he’s here to help you find your Africa. Let’s create something unforgettable together.