Sponsored Editorial - Sandals Resorts Unveils What’s New for Advisors in 2025

Sandals Resorts and Beaches Resorts are immersing travel advisors into the brands’ refreshed Caribbean-forward vision, strategy and innovative offerings, unveiling what advisors can look forward to in the year ahead to boost productivity and maximize sales with all things ‘Made of Caribbean.’

All New Tools for Advisors, “Made of Caribbean”

Travel advisors are now able to tap into the power of the brand’s newest global campaign, “Made of Caribbean,” created by world-renowned agency Leo Burnett alongside an evolved visual identity that shapes all-new marketing collateral and the on-resort experience. Brochures, car wraps, toolkits and more reflect the compelling branding that mirrors the evolved product, putting the best of the brand directly in the hands of the advisor, allowing them to inspire travelers and connect them to the real Caribbean.

The ‘Sandals 2.0’ brand evolution bolsters Sandals’ commitment to lead the all-inclusive industry and be a champion for the Caribbean islands it calls home, with newly announced developments and suite types – including four-bedroom butler villas and Skypool suites with rooftop terraces in Jamaica – and elevated food and beverage offerings leading the way.

Speaking about Sandals’ commitment to elevating guest experiences, and the importance of relationships with the travel advisor community for the brand and the Caribbean, Executive Chairman of Sandals Resorts Adam Stewart said:

“We are in the business of thank-yous and making people’s dreams come true. The product you sell is something that makes people have the time of their life,” said Stewart. “Sandals 2.0 goes deeper than the actual product. What it is, is a commitment - a recognition of evolution, to keep moving forward. The brand will get bigger, and our resorts will get more luxurious. They will spread their wings beyond what you know them today – and so will we, together.”

“SEA” it for Yourself, Become a Sandals Elite Advisor

A refreshed travel advisor and agency partner program, Sandals Elite Advisor (S.E.A.), recognizes the elevated status of advisors and their critical role in trip planning. Sandals Elite Advisors can rely on dedicated support from their Business Development Manager on a local level, specialized call center support teams to help achieve sales goals, and a dedicated travel advisor portal to help make bookings easy. S.E.A.s can ascend the ranks and receive exclusive benefits through status levels when registering every commissionable travel booking of three nights or longer.

Additionally, advisors can receive an incentive bonus and earn up to 21% commission plus up to $85 extra cash bonus for new bookings made at any Sandals or Beaches Resorts when booked directly with Unique Vacations, Inc. via the TA Portal or the Travel Advisor Reservations Team.

Gary C. Sadler, OD, Executive Vice President of Sales & Industry Relations at Unique Vacations, Inc. (UVI), an affiliate of the worldwide representative of Sandals and Beaches Resorts, said: “We are preparing you for the new heights you will inevitably reach, hitting your sales goals and championing the partnerships that create the foundation of this industry.”

Sponsored by Sandals Resorts