Sponsored Editorial - Celebrating Travel Advisor Appreciation Month with AmaWaterways: A Spotlight on Specialty Cruises and May’s Exclusive Offers
Specialty Cruises. Exclusive Bonuses. A Month of Appreciation.
May is a month of renewal and celebration, and for the travel industry, it holds special significance as Travel Advisor Appreciation Month. AmaWaterways is taking this month to recognize and thank the dedicated travel advisors who have been the backbone of their success over the past two decades. This year, AmaWaterways is rolling out a series of exclusive incentives and offers while highlighting their specialty cruise experiences so that you may inspire your clients with new, immersive ways to explore the world.
Why May Matters: Honoring Travel Advisors
Travel advisors play an essential role in connecting travelers to the world’s most enriching experiences. To show appreciation for this vital partnership, AmaWaterways is offering a host of limited-time incentives throughout May. These rewards are designed to thank advisors for their expertise and commitment, while also empowering them with tools to grow their business and delight their clients.
Exclusive May Incentives for Travel Advisors:
- • Complimentary European River Cruise Drawings - Advisors who have completed all five AmaAcademy courses can enter weekly drawings for a complimentary European river cruise for two just by attending AmaWaterways’ Webinar Wednesdays in May. If you attend all four webinars in May, you will be eligible for the grand prize: a 7-night Magdalena River cruise for two to experience one of their two new itineraries through Colombia.
- • Booking Bonuses - For every new reservation made in May for 2025 departures in Europe, Asia, Egypt, or Colombia, you will receive a $100 digital gift card. In addition, double the bonus when booking one of our Hot 100 Dates!
- • Special Offers on Hot 100 Dates - Take advantage of exceptional savings with Double Future Cruise Benefits and reduced deposits on any of AmaWaterways’ 2025 Hot 100 Dates, making it easier to close sales and provide clients with added value.
These incentives are more than just rewards—they are a testament to the vital partnership between AmaWaterways and the advisor community, ensuring mutual success in the months and years ahead.
AmaWaterways’ Specialty Cruises: Unique Journeys for Every Interest
As travel advisors, you know that today’s travelers crave experiences that go beyond the ordinary. AmaWaterways’ collection of specialty cruises offers just that—immersive journeys that blend cultural enrichment, culinary delights and themed adventures. Here’s a closer look at three standout specialty cruises available in 2025 to share with your clients:
For clients passionate about Europe’s brewing traditions, AmaWaterways’ Celebration of Beer River Cruises are a perfect match. These 7- or 14-night river cruises invite travelers to explore the heart of Europe’s beer culture, supporting local breweries and celebrating with fellow enthusiasts.
Included Experiences:
- • Special Beer-Themed Excursions - Guests enjoy tastings and tours at historic and modern breweries, such as Lahnsteiner Brauerei in Lahnstein and Stadskasteel Oudaen in Utrecht.
- • Onboard Lectures and Tastings - A local Beer Expert leads interactive discussions and tastings, deepening guests’ appreciation for the craft.
Available 2025 Departures: Enchanting Rhine - November 8; Best of Holland & Belgium - November 15; and Grand Rhine & Dutch Canals - November 8.
With more than 80 departures annually, AmaWaterways’ Celebration of Wine River Cruises are a perennial favorite for oenophiles. These journeys traverse Europe’s most storied wine regions, offering exclusive access and expert guidance.
Included Experiences:
- • Premier Vineyard and Cellar Tours - Many itineraries include visits to unique vineyards and wineries not featured on standard cruises.
- • Dedicated Wine Host - Each sailing is accompanied by a wine professional who leads tastings, interactive discussions, and shore excursions.
- • Food and Wine Pairing Dinner - Guests indulge in a curated meal where wine and cuisine are perfectly matched to elevate the experience.
View Celebration of Wine departure dates
For music lovers, select Best of the Danube departures have been enhanced as “Celebration of Music” sailings. These specially curated cruises immerse guests in the rich musical heritage of the Danube region.
Included Experiences:
- • Unique Performances - Including a choir recital at Melk’s Benedictine abbey and an evening concert in Vienna.
- • Music-Themed Excursions - Guided tours trace the footsteps of legendary composers and offer behind-the-scenes access to Budapest’s Hungarian State Opera House.
- • Dedicated Music Host - Select departures feature an expert host who shares insights and stories, enriching the musical journey.
Available 2025 Departures: May 21, July 9 and September 24
Empowering Advisors for Success
As you guide your clients toward their next great river cruise journey, AmaWaterways is committed to supporting you every step of the way. From enhanced incentives and booking bonuses to a robust collection of specialty cruises, May is the perfect time to leverage these opportunities and deliver exceptional value.
Visit your AmaWaterways Travel Advisor Portal for the latest resources, and do not hesitate to connect with your local Business Development Manager for tailored support. Here’s to a month of celebration, partnership and record sales!
