Salt Lake City, Utah; May 19, 2025 — The American Society of Travel Advisors (ASTA) is thrilled to welcome nearly 1,300 travel industry professionals to Salt Lake City for the sold-out 2025 Travel Advisor Conference.
This event is designed for travel advisors at every stage of their careers and offers an immersive experience including educational sessions, networking opportunities, the event’s largest-ever trade show, as well as signature evening events featuring the iconic Advocacy Dinner and much more.
“Each year, we gather to celebrate the incredible work of travel advisors, share knowledge that elevates the profession and chart the course for the future of travel. It’s more than a conference—it’s a rallying point for those who shape global travel experiences every day.” said Zane Kerby, President and CEO of the American Society of Travel Advisors.
Aron Ralston, best-selling author, adventurer and subject of ‘127 Hours’ is slated as the keynote speaker of the event. He’s joined by other incredible speakers including Dr. Michael Cheng, Dean of the Chaplin School of Hospitality & Tourism Management at Florida International University; Dr. John Rose, Chief Risk & Security Officer with ALTOUR and a Fullbright Scholar; Jackie Marks, Global Head of Trade Brands, ALG Vacations along with TV Personality and Travel Advisor Champion, Carson Kressley; Legendary travel journalist, Peter Greenberg and American Airlines Vice President, Lucas Martin.
ASTA will honor excellence by awarding numerous industry awards for both suppliers and advisors, including: Host and Consortium Partners of the Year, the Supplier Medal of Excellence, the Entrepreneur of the Year Award, Travel Advisor of the Year, the Barbara O’Hara Advocacy Award, Paul Ruden Industry Ambassador Award and more.
Photos from this year’s event will be updated regularly throughout the event on
ASTA’s Flickr page.