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ASTA Appreciates American Airlines Recognizing the Value of the Travel Agency Distribution Channel, Supports Robert Isom’s Rollback of NDC and AAdvantage

Zane Kerby, President and CEO of the American Society of Travel Advisors (ASTA), issues the following statement in response to the recent news that American Airlines will adjust course on AAdvantage and NDC implementation: 

“I’m grateful for American Airlines’ renewed recognition of the essential role that travel advisors play in facilitating air travel for our shared customers. I want to extend my thanks to American Airlines CEO Robert Isom for acknowledging its previous approach was flawed. Reversing the decision to withhold AAdvantage points and miles for agency bookings is a testament to the firm position that travel agencies hold in the airline distribution channel.   

"My gratitude for the ASTA Board of Directors has never been stronger. Because of their commitment to our efforts, we were able to activate thousands of travel advisors and their customers in an unprecedented grassroots effort. Thank you to everyone who stood behind us. 

“I look forward to working with American Airlines on a responsible implementation of its NDC program which includes its valuable partners in the travel advisor community.” 




Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit our mission statement.  




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