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The American Society of Travel Advisors Welcomes Over One Thousand Travel Professionals in Dallas for the Sold-Out Travel Advisor Conference


Dallas, Texas, May 28, 2024 — The American Society of Travel Advisors (ASTA) and 1,400 travel advisors and suppliers convene in Dallas for the sold-out 2024 Travel Advisor Conference. This immersive event for travel advisors of all experience levels offers educational sessions, networking opportunities, a trade show with over 200 suppliers, the signature Advocacy Dinner gala, and so much more. 

Re-branded from the ASTA Global Convention to the ASTA Travel Advisor Conference, this year promises many exciting changes: an expanded event lineup, three different educational tracks tailored to an advisor's years of experience in the industry, and the option for advisors to earn their Verified Travel Advisor certification on-site. 

“I am very excited for this year’s conference under our new brand,” said Zane Kerby, President and CEO of the American Society of Travel Advisors. “The goal was to create an event that was clear both in terms of who it was for and what it would promise. It promises to teach you ways to better your business. This conference is meant for everyone—no matter where you find yourself in the travel industry. You belong here.” 

Venus Williams, legendary tennis champion, entrepreneur & founder, and New York Times bestselling author, will be the featured keynote speaker of the event, with other industry experts including Chris Voss, former Lead FBI Hostage Negotiator & Author, Chris Nassetta, President of Hilton, Christine Duffy, President of Carnival Cruise Line, and Candace Bertotti, Adjunct Lecturer from Harvard Business School. 

The Travel Advisor Conference also serves as the Society’s annual awards show, and ASTA plans to celebrate the following honors: Consortium Partners of the Year, Host Agency Partner of the Year, the Robert Duglin Chapter Excellence Award, the President’s Travel Advisor Leadership Award, the Supplier Medal of Excellence, the Entrepreneur of the Year Award sponsored by the Dan and Gloria Bohan Foundation, Travel Advisor of the Year, Partner Company of the Year, Partner Representative of the Year, and more.   

Photos from the event will be updated regularly at this link:



Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit our mission statement.  




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