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Happy Global Travel Advisor Day!

The American Society of Travel Advisors celebrates travel advisors and industry partners on May 1, with exciting speakers and giveaways. 


Alexandria, Virginia, May 1, 2024 – The American Society of Travel Advisors (ASTA) proudly celebrates Global Travel Advisor Day with a live programming, beginning at 2:00 PM ET. The content will be simulcast across the organization’s social media channels and features an interview between ASTA's President and CEO, Zane Kerby and Sandals' Executive Vice President of Sales & Industry Relations, Gary Sadler.  

“Global Travel Advisor Day commemorates the hard work of travel advisors and celebrates the partners who play an essential role in their success,” said Zane Kerby, President and CEO of ASTA. “This is our fourth year partnering with Sandals Resorts to recognize our valued travel advisors, and we are grateful for their unwavering support. Helping travel advisors grow their business is a shared commitment, and one that’s made possible by dedicated partners like Sandals Resorts, who curate seamless travel experiences for our shared customers.”   

A recent Phocuswright study done in partnership with ASTA illuminated a 32-percent increase in agency bookings between 2022 and 2023 and saw a shocking $115 billion in bookings completed by advisors last year. The travel agency share of the total travel market will rise to 26 percent by 2026, reaching $141.3 billion.   

Advisors continue to play a critical role in meeting consumers’ increasingly complex travel needs with about 30 percent of travel advisors saying that over half of their clients are using their services for the first time.  

Other ASTA programming will include TV Host and Travel Industry Expert, Sandra McLemore, to discuss boosting advisors’ sales through Pinterest, and ASTA board member, Tiffany Hines, of Global Escapes, will discuss the “Working Genius” model and how it can apply to the business of selling travel.   

Winners of ASTA’s Social Media Contest will also be announced when the association reveals the recipients of generous prize giveaways, made possible by some of ASTA's Proud Partners. The Grand Prize is a 4-night stay at the new Sandals Saint Vincent and the Grenadines Resort.   

For additional details on Global Travel Advisor Day, please visit ASTA’s celebration toolkit at



Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit our mission statement.  




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