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American Society of Travel Advisors Takes Aim at American Airlines, Launches Save My Miles Campaign

Travel agencies are now in the crosshairs of American Airlines’ latest abuse of its market power. Take action today!


American Airlines announced it will exclude tickets booked via agencies like yours from its loyalty program, AAdvantage, unless you can meet its unrealistic criteria to become an AA “preferred” agency, starting on May 1, 2024. 

This anti-competitive, anti-consumer move by American Airlines demands a response from Congress. Why? Because American Airlines has monopoly power across the country. 

This latest development doubles down on American Airlines’ clear agenda since last year to force the travel agency industry to adopt immature technology, monopolize distribution channels, and squeeze channel partners and customers for cost-cutting and profit.

That’s why we are fighting back, and we need you to join us. 

We created a toolkit for travel advisors to share the message and engage congressional representatives. You’ll also find social media assets, talking points - and our grassroots portal specifically for travelers.

Together, we’ll tell Congress – don’t let American Airlines eliminate consumer choice.


Travel Advisor Toolkit


Sample Client letter




Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit our mission statement.  




    American Society of Travel Advisors

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