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ASTA Partners with Signature Travel Network on Industry Training

The consortium has signed a three-year agreement to utilize ASTA’s Roadmap to Becoming a Travel Advisor as part of its new-to-industry training program


ALEXANDRIA, VA—The American Society of Travel Advisors is proud to partner with Signature Travel Network to offer its industry training courses as part of Signature Embark, Signature’s new-to-industry training program for mastering sales success. This move comes as the trade association has increased its investment in education and its commitment to attracting new advisors to the industry.

“We’re both honored and grateful that Signature is partnering with us on this important initiative, as we recruit qualified, professional and well-trained new advisors to the rewarding career of travel,” said Zane Kerby, ASTA’s President & CEO. “I want to thank Alex Sharpe and the entire Signature team for committing to this endeavor.”

ASTA courses now included with Signature Embark:

— “Roadmap to Becoming a Travel Advisor” – Provides those new-to-industry with the foundational understanding of how the travel industry and a travel agency operates.

— "GeoCultural Guide for Travel Advisors" - Designed to provide a broad understanding of geography and culture, primarily as it applies to front-line travel advisors.

— “Top Notch Customer Service” – Fundamental customer service skills to strengthen client relationships and generate repeats and referrals 

As part of the agreement, Signature will have access to these courses over an initial three-year period.

“ASTA’s courses are an ideal fit for Signature Embark, our new training program,” said Gina Weyer, Vice President of Training at Signature Travel Network. “The courses provide those new-to-industry with an understanding of the travel industry as well as essential knowledge on vacation planning geography and customer service that complement our program core topics which are focused on sales”

Signature is a Sapphire-Level Proud Partner of ASTA, and ASTA is grateful to Signature as well as the rest of our Proud Partners for recognizing how important travel advisors are to their success. These companies invest their time and resources to support ASTA’s mission to ensure a healthy and robust travel agency distribution channel.

The new program was announced at Signature’s Owners’ Meeting and launched on September 14th.



Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit our mission statement.  




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