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American Society of Travel Advisors Kicks Off Mentorship Initiative

The pilot program welcomes ten mentors and ten mentees for a six-month engagement. 

Alexandria, VA – Today, the American Society of Travel Advisors (ASTA), launches their first ever mentorship program. The pilot program is designed for travel advisors seeking expert advice and guidance from seasoned mentors in the travel industry.   

Through this six-month initiative, ten mentees are matched with ten mentors for a guided career development experience. Mentees will enhance their skills, professionalism, and industry comprehension through our personalized one-on-one program. Mentors will share their industry knowledge, provide essential feedback, celebrate successes, and open doors for networking and career building opportunities.  

From Zane Kerby, President & CEO of the American Society of Travel Advisors:  

“When I think back on my career, the people who took the time to mentor me made an enormous difference in my career trajectory, in my personal knowledge, and in my ability as a leader. I’m thrilled this is happening under ASTA’s banner with our new mentorship program and I can’t think of anything more important for a trade association to do than to help people who are just starting out in the business.  

“There’s a dramatic need for mentorship in our industry. We are the beneficiaries of the human desire to go and see. Customer expectations are not getting any lower. We survive because the knowledge that a travel advisor has is deemed valuable by the traveling customers. That is what we’re doing with our mentorship program, we’re increasing and expanding our knowledge base.” 



Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit our mission statement.  




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