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Venus Williams to Headline American Society of Travel Advisors Global Convention in 2024


World Class Tennis Champion Venus Williams to host keynote address and a Q&A session on entrepreneurship and business in Dallas Texas, May 29-31, 2024.

Alexandria, VA – The American Society of Travel Advisors is proud to announce world-class tennis champion and entrepreneur Venus Williams as the keynote speaker to headline ASTA Global Convention 2024. The event will be held in Dallas, Texas; May 29-31 at the Hilton Anatole.  

As a crusader of equal rights, cultural icon, and a leading woman in business across industries, Williams has parlayed her finely tuned business acumen into successful business ventures. During her fireside Q&A session, Williams will speak on her entrepreneurial journey as a female leader across wellness, fashion, design, and more.

“We are absolutely thrilled to have Venus Williams speak at our annual Global Convention next year,” said Zane Kerby, President and CEO of the American Society of Travel Advisors. “Not only has Ms. Williams inspired countless people with her play on the tennis court, but in her second career, she has embraced the exact same hardworking and innovative spirit that drives our travel advisor community as well.” 

On the court, Williams has won 7 Grand Slam titles, 5 Wimbledon championships and 4 Olympic gold medals. She is the founder of V Starr, a residential and commercial design firm; EleVen by Venus Williams, a fashion-forward lifestyle brand; and plant-based protein company Happy Viking. Williams is also a New York Times bestselling author and served as an Executive Producer on the Academy Award-winning film King Richard.

For those wishing to attend AGC ‘24, Southwest Airlines will be offering a 30% discount on flights to the convention—a code will be distributed to attendees starting in summer of 2023. The event’s welcome reception will be hosted by Carnival Cruise Line. AGC ‘24 will also coincide with Global Travel Advisor Month. The annual Advocacy Dinner will be on May 31. Register at  


ABOUT VENUS WILLIAMS: With 7 Grand Slam singles titles and 4 Olympic gold medals, tennis champion and entrepreneur Venus Williams is arguably one of the most accomplished and inspiring women in the history of sports.

Off the court, Venus has parlayed her fine-tuned business acumen with her healthy competitive spirit into several successful business endeavors across the fashion, design, wellness and entertainment industries. She is the founder of full-service commercial and residential design firm V Starr, fashion-forward lifestyle brand EleVen by Venus Williams, and plant-based protein company Happy Viking. A lifelong champion of equal pay, Venus tirelessly advocated for pay equity in tennis and became the first woman to earn equal prize money to that of her male counterparts at Wimbledon, and has continued her crusade for equal pay across all professions through her Privilege Tax Initiative with EleVen. Venus served as Executive Producer on the Academy Award-winning Warner Brothers biopic “King Richard”, which detailed the influence her father and coach, Richard Williams, had on her childhood and career as she became a tennis icon and changed the sport for generations to come.

Venus holds a Bachelor of Science in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale.



Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit our mission statement.  




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