Despite concerns about
rising costs, travelers remain committed to spending more on travel, traveling
overseas and are increasingly looking to travel advisors to plan their next
Alexandria, VA—New data from the American Society of Travel
Advisors (ASTA) shows travelers are increasingly looking to travel advisors to
book their next trip, with 27% of member advisors saying that over half of
their clients are working with a travel advisor for the first time. In
addition, over two-thirds of advisors are saying their clients are more likely
to travel to an international destination than last year, while 43% say that
their clients are more likely to travel to an exotic or “bucket-list”
“These numbers are positive and bear out what we hear from
our members almost every single day,” said Zane Kerby, President and CEO of the
American Society of Travel Advisors. “Business is booming, and travel advisors
continue to be a vital part of the travel industry. Advisors continue to bring
their clients elevated experiences, peace of mind and unmatched customer
service. Those will never go out of style.”
In 2018, ASTA rebranded from “American Society of Travel
Agents” and encouraged the use of the term “travel advisor” to emphasize
the professional service element of the profession over a transactional
relationship. Recent data shows that change is resonating with travel
consumers, with over 50% of advisors reporting that their clients are more
likely to pay professional fees and over half of advisors charge those fees
based on research, consultation,
planning, ticketing, or flat fees. The majority of those advisors who charge
fees charge between $100-$300.
81% of travel advisors have reported an increase in sales
from last year.
Other Key Findings:
for ocean cruising are on a positive trajectory, showing promising growth
into 2024. 90% of travel
advisors sell ocean cruises. And of those travel advisors, 70% have ocean
cruise bookings well into 2024.
of travel advisors have clients booked on river cruises in 2024.
of travel advisors fear flight delays and cancellations will affect
client’s travel plans, more so than inflation and the rise of cost to
destinations travel advisors are selling include Europe, Caribbean, and
Alaska. Alaska surpasses
Mexico and Hawaii on top North American destinations booked by travel
advisors. Top European countries booked by travel advisors: Italy, France,
United Kingdom. Top Caribbean islands booked by travel advisors: Dominican
Republic, The Bahamas, Jamaica, Turks & Caicos, Puerto Rico.