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ASTA Continues Support for Ukraine through Partnership with Global Empowerment Movement

Donations can be made at any time through the Global Empowerment Movement and will be solicited at ASTA's River Cruise Expo.


ALEXANDRIA, VA, March 2nd, 2023 – The American Society of Travel Advisors (ASTA) announces its continued backing for Global Empowerment Mission's (GEM) disaster relief fundraising campaign in Ukraine for the second-straight year.

"ASTA is proud to stand behind Global Empowerment Movement's critical efforts to provide aid to the communities in Ukraine devastated by the effects of war," commented Zane Kerby, ASTA's President and CEO. "This campaign is aligned with our commitment to responsible and sustainable travel, and it is an excellent example of how ASTA members make a positive difference in the world."

Supporters can contribute to ASTA and GEM's relief fundraising campaign by visiting their website, where every donation, no matter the size, will aid communities in Ukraine.

“One year ago, at the beginning of the Russian invasion in Ukraine we were helping to relocate hundreds of refugees and their families who needed a safe place to stay,” said Patrick Lynch, Chief development Officer of Global Empowerment Mission. “Thanks to incredible groups like ASTA and potential donors like yourself,  our response continues—whether it's handing out food or blankets or helping to repair schools, streets or buildings.”

ASTA and GEM are partnering for the second-straight year around ASTA’s River Cruise Expo which will be held from March 15-18, 2023, in Budapest, Hungary. The event will bring together travel advisors and suppliers to showcase the latest industry innovations and provide networking opportunities and professional development.

To donate to GEM's disaster relief fundraising campaign in Ukraine, please visit the donation page. For more information on the Global River Cruise Expo, please visit the event page.



Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit our mission statement.  




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