ASTA, ITN Productions Launch 'Travel agents Taking Off' News ProgramASTA Press Kit-News-ASTA

ASTA, ITN Productions Launch 'Travel agents Taking Off' News Program

Trailer: Travel agents Taking Off, Premiering Wednesday, September 28th During ASTA Global Convention

In a unique communications partnership, ASTA and ITN Productions have produced a news and current affairs-style program about the exciting & changing future the travel industry is experiencing.

‘Travel agents Taking Off’ is an in-depth, online news program specifically focused on how travel agents and professionals are impacting and shaping the future of the industry.

This news-style program features interviews, news items and editorial profiles of leaders and key industry organizations in the travel sector.

Over the past three years, research conducted by an independent firm has shown that U.S.-based consumers more and more are embracing the expertise that only a travel agent provides in planning and booking travel. In fact, in preliminary results for the 2016 study released on May 2 by ASTA, research firm TNS Global found that agents are saving consumers on average $452 per trip, and four hours of time.

This news-style program explores topics like the changing role of the traditional host agency; the supplier & agent relationship through immersive experiences; the developing trend of people finding fulfilling, lucrative career paths in the travel industry; and franchise systems supporting & partnering with the local vacation consultant.

The program features filmed participant content with:

  • American Society of Travel agents
  • Princess Cruises
  • Travel Experts
  • Travel Planners International
  • Expedia CruiseShipCenters

Travel agents Taking Off’ will be premiered at the ASTA Global Convention from September 25th to 28th in Reno Tahoe. The program will form part of an extensive online communications campaign, which includes ASTA members, journalists, writers, bloggers and politicians.


ASTA President and CEO Zane Kerby, explains that ASTA is looking at new ways to promote professional ASTA agents to consumers. "Consumers are deluged with information on the Internet. In fact, the average consumer goes to 27 different websites before making a travel decision," Kerby said. "This type of program reminds the traveling public that there is only one source out there for cutting through the Internet clutter and tailoring a trip toward the individual needs of a traveller, and that is a professional travel agent."

Delighted to be partnering

ITN Productions’ Head of Industry News, Simon Shelley said: "ITN Productions is delighted to be partnering with the American Society of Travel agents particularly when there is so much happening within the travel industry. We’re excited to embark on this project to engage professionals from the sector and foster a collaborative effort to develop an accessible & sustainable industry."

Watch the program online at:

For more information, contact the ITN Productions’ Industry News team:

About ASTA
ASTA (American Society of Travel agents) members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally based members, it is the leading global advocate for travel agents, the travel industry and the traveling public. ASTA’s history of travel industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information, visit

About ITN Productions

ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news program format, including interviews, news items and sponsored editorial profiles.



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