Ethical (and Legal) Advertising - E-Library - ASTA

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Everyone has read those enticing advertisements for the vacation of a lifetime. The big, bold print promises more than you could ever dream about – "For only $10.00 a day, you can lay on a Caribbean beach!" However, at the bottom of the page, in a type size that you need a magnifying glass to read, the fine print states that air fare is not included, the room does not have an ocean view, and you must depart on a Tuesday afternoon with a return on Friday morning – and that is if you can get beyond the large number of blackout days. The problem is that the offer is too limited. Probably 99.9 percent of the general population do not qualify for the offer.

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