Ethical (and Legal) Advertising - E-Library - ASTA

Ethical (and Legal) Advertising Members Only - Please Login

Everyone has read those enticing advertisements for the vacation of a lifetime. The big, bold print promises more than you could ever dream about – "For only $10.00 a day, you can lay on a Caribbean beach!" However, at the bottom of the page, in a type size that you need a magnifying glass to read, the fine print states that air fare is not included, the room does not have an ocean view, and you must depart on a Tuesday afternoon with a return on Friday morning – and that is if you can get beyond the large number of blackout days. The problem is that the offer is too limited. Probably 99.9 percent of the general population do not qualify for the offer.

Please log in to see the full content.

Ratings

Log in to rate this.

Reviews

Log in to write a review

(10500 of 10500 characters remaining)

SHAREPRINT
Ensemble Travel Group OasisTravel Network Signature.jpg Travel Leaders Virtuoso Amadeus Discover Puerto Rico Marriot Norwegian Alamo_Enterprise_National
Allianz
Amawatrerways
American Airlines
Best Western
Crystal
Hilton
Royal Caribbean International
Sandals
SilverSea
AIG Celebrity Logos logo Corp Msc Cruises Travel Insured Visit Anchorage Apple Leisure Group ARC Avis Budjet Carnival logo NTC Logo Sabre Travel network Tiawan TTC Tramada Travelport Travelsavers
http://digitaleditions.walsworthprintgroup.com/publication/?i=653893&p=&pn=

ASTA Headquarters

American Society of Travel Advisors
675 N Washington St, Ste 490
Alexandria, VA 22314 U.S.A.