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Public Relations Programs

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

Video Library — May 17, 2016

[Name Of Agency] Urges Online Travelers 'Think Before You Click' — September 24, 2014
Simply copy below and insert your agency name and information in the release where indicated, print and fax/send to your local media.

Written Commission Compensation Agreements for California Agent Employees — August 16, 2012
By January 1, 2013, all businesses that pay their California employees by commission must devise written agreements that spell out the method by which commissions will be computed and paid.

Chamber of Commerce Grassroots Campaign — June 9, 2011
Various Chambers of Commerce across the country have entered into the travel business, arranging and selling tour packages to community members. These activities undercut the business activities of the organizations’ own members—local travel agencies and tour operators. In some cases, the Chamber adds insult to injury by using travel companies that are not even Chamber members.

This issue has become, and rightly so, a serious matter of concern for travel agencies and tour operators across the country who are already facing numerous challenges in their struggle to stay in business, only to find themselves in competition with the very organization that purports to support them. ASTA has prepared a grassroots public relations plan for its members who find themselves in competition with their own Chamber to use in alerting the media and their communities to this unfair practice.

Travel Agent Tools Regarding the American Airlines (AA) and Travel Agency Distribution System — January 5, 2011
Fill-in-the-blank Press Release, Client letter, and Letter to the Editor on this topic

ASTA Statement of Rights of Travel Agents to Announce Booking Practices — July 28, 2008
If a travel agency decides to stop selling a particular supplier, the agency, when acting unilaterally without agreement with competitors, may make a public announcement of its current booking practice whenever the announcement is reasonably designed to communicate with actual or potential customers and\or actual or potential suppliers of the agency.

Legislative Action: ASTA’s Guide to Participating in the Political Process — May 12, 2008
Each year, numerous bills circulating through Congress and state legislatures are proposing more taxes on agency service fees, changes in business taxation, potential solutions for health care reform and many other policies affecting the livelihood of travel professionals. This detailed guide shows you many of the valuable ways you can participate in the policymaking process and influence positive change for the future of the travel industry.

Bargain Vacations: Advice for You to Provide Your Clients — July 24, 2007
Helping your clients evaluating bargain travel offers, with tips you can reprint and use in your agency.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

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