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Business Planning

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

Hotel Free WiFi Policies — March 16, 2015
To help you understand the nuances of these offers, ASTA has created an analytical chart of each hotel company’s free wifi/Internet offer. This chart also breaks out the brands within each hotel company’s portfolio that are and are not impacted by the new policies.

Business Plans — February 6, 2009
A proper business plan encourages regular re-evaluation of the business. Such a plan will contain monthly or quarterly projections of income and expenses for a year or two of operations. The plan can then be used as a check against actual results to determine whether and how the business is progressing. This is only possible, of course, if monthly or quarterly financial statements are produced in sufficient detail to match the detail in the business plan.

Public Relations Guide — April 7, 2008
If you've been wondering how to go about choosing a PR agency, this guide will walk you through a selection process. Topics include researching and interviewing prospective PR agencies, the information you will want to hear during an agency’s pitch, and the results you should expect from a campaign.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

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