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Advertising

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

ASTA Member Logo Artwork — September 20, 2017
ASTA members are able to download and use the ASTA logo.

ASTA Premium Logo Artwork — September 20, 2017
Premium members have the ability to download and use logos which are displayed for their use.

Understanding Business Travelers Who Use Travel Agents, Those Who Don’t and Those Who Plan to in the Future — April 6, 2017
Our “Value of Travel Agents” consumer study surveyed business travelers about their travel usage and their experience using agents. This video goes in-depth on the results from the business traveler segment of the study.

Radio Advertising — January 29, 2016
Radio is a fast, easy and highly effective means of promoting your agency; however, without a solid of understanding of the medium, your ad campaign can fall flat on its face.

Newspaper Advertising — January 29, 2016
The key to successful newspaper advertising is to recognize it for what it’s worth – an excellent means of reaching a broad audience for a low cost. Even so, while it can provide you with a host of prospective clients and broad-based exposure, the actual response gained from it may be...

Step-by-Step Advertising Reference Guide — January 29, 2016
As you plan your campaign, here is a simple checklist to help you every step of the way.

Advertising: Is It A Good Fit For Your Agency? — October 8, 2014
Large companies spend millions and millions of dollars to advertise their products. Find out how you can strategically weigh your options and determine what works for your company's needs - from cable television to radio to newspaper advertising to the Internet.

Messaging for Targeted Marketing to Consumers — June 27, 2014
ASTA’s 2014 consumer research, “Value of Travel Agents”, has given travel agents a wealth of information on travel agents users, non-users and potential users. This video takes that information and boil it down to key messaging you can use to reach your current customers and potential new customers.

ASTA’s 2014 U.S. Travel Agency Regulatory Compliance Handbook — March 4, 2014
This handbook explains the major federal statutes and regulations that directly impact travel agents. The 2014 handbook also contains new guidance on the Hazardous Materials Rule, which all agents must follow effective Jan. 1, 2015.

ASTA's U.S. Travel Agency Regulatory Compliance Handbook — January 29, 2013
This white paper explains in plain-English the major federal statutes and regulations that directly impact travel agents. It not only outlines a travel agency’s obligation with each rule, but also provides supplemental guidance that ASTA has obtained directly from DOT in response to concerns expressed by members.

PR Pitfalls: How to keep your foot out of your mouth — August 2, 2010
Video of the most common mistakes companies can make when trying to get their message out to others.

Advertising Glossary — January 7, 2008
The most common terms used in the world of advertising.

Cable TV Advertising — July 24, 2007
Local cable advertising can reach current and new customers in specific geographic areas at a surprisingly reasonable cost. Local cable offers commercial breaks in high-quality programming from national, regional and local sources, including major sporting events. In addition, local cable offers a variety of local sponsorship and community involvement opportunities.

Ethical (and Legal) Advertising — July 24, 2007
Everyone has read those enticing advertisements for the vacation of a lifetime. The big, bold print promises more than you could ever dream about – "For only $10.00 a day, you can lay on a Caribbean beach!" However, at the bottom of the page, in a type size that you need a magnifying glass to read, the fine print states that air fare is not included, the room does not have an ocean view, and you must depart on a Tuesday afternoon with a return on Friday morning – and that is if you can get beyond the large number of blackout days. The problem is that the offer is too limited. Probably 99.9 percent of the general population do not qualify for the offer.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

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