Who We Are

ASTA is the leading global advocate for travel advisors the travel industry and the traveling public. Expand your world. Go with the pros. 

ASTA, short for the American Society of Travel Advisors is the world's largest association of travel professionals. Our members include travel advisors and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. We are the leading advocate for travel advisors, the travel industry, and the traveling public.

Our Mission

ASTA's (American Society of Travel Advisors) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism.

ASTA and Its Mission

ASTA (American Society of Travel Advisors) is the world's largest association of travel professionals. The mission of ASTA and its affiliated organizations is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business. Founded in 1931 as the American Steamship and Tourist Agents' Association, ASTA and its affiliates now comprise the world's largest and most influential travel trade association with members in 140 countries. As the world's largest travel trade association, our work encompasses every aspect of the travel experience.

Diversity and Inclusion

ASTA commits to create, nurture, and sustain an organizational culture which embraces diversity and inclusion to meet the needs of ASTA employees and members.  To build upon this commitment we will:

• Communicate openly and constructively to build trust and conduct business to the highest ethical standards
• Identify and implement practices that foster an open-minded, respectful, and diverse culture within our organization
• Support programming with diverse suppliers to provide new opportunities for ASTA members
• Provide education and resources on diversity and inclusion to the travel industry

Public Policies

ASTA's Position on Child Sex Tourism

ASTA supports the travel industry in the ongoing battle against child sex tourism with its adoption of the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. The Society encourages its members to support measures taken to counter the exploitation of women and children.