ASTA's Mission - About ASTA - ASTA

ASTA's Mission


ASTA is the leading global advocate for travel advisor, the travel industry, and the traveling public.

ASTA and Its Mission

ASTA (American Society of Travel Advisors) is the world's largest association of travel advisors. The mission of ASTA and its affiliated organizations is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business. Founded in 1931 as the American Steamship and Tourist Agents' Association, ASTA and its affiliates now comprise the world's largest and most influential travel trade association with members in 140 countries. As the world's largest travel trade association, our work encompasses every aspect of the travel experience.

Code of Ethics       ASTA Membership Directory       ASTA's History

ASTA's (American Society of Travel Advisors) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism.

ASTA Partnerships and Global Support

ASTA is a signatory to the Private Sector Commitment to the UNWTO Global Code of Ethics for Tourism. In signing the commitment, companies pledge to uphold, promote and implement the values of responsible and sustainable tourism development championed by the Code. A special focus on social, cultural and economic matters is one of the main objectives of the Commitment, which draws particular attention to issues such as human rights, social inclusion, gender equality, accessibility, and the protection of vulnerable groups and host communities. The Society encourages its members to read the UNWTO Global Code of Ethics for Tourism and implement these principles in their business practices. Click here for more Information.

ASTA joined the U.S. Wildlife Trafficking Alliance to help travelers recognize and avoid purchasing the illegal wildlife products that are decimating global populations of elephants, rhinos, tortoises, and other endangered species. This public-private partnership works together with governmental entities to raise awareness about the dangers of wildlife trafficking and to stop consumer demand for endangered species products.

A Wildlife Trafficking Alliance toolkit has been created for members to use for their personal or business Facebook or Twitter pages. 

ASTA supports the travel industry in the ongoing battle against child sex tourism with its adoption of the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. The Society encourages its members to support measures taken to counter the exploitation of women and children.

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ASTA Headquarters

American Society of Travel Advisors
675 N Washington St, Ste 490
Alexandria, VA 22314 U.S.A.