American Society of Travel Advisors Partners with National Blacks in Travel and Tourism CollaborativePress Releases - News - ASTA

July 27, 2021

American Society of Travel Advisors Partners with National Blacks in Travel and Tourism Collaborative

Alexandria, VA, July 26, 2021 – The American Society of Travel Advisors (ASTA) is proud to announce our partnership with the National Blacks in Travel and Tourism Collaborative (BTT). 
"It is a pleasure for BTT to partner with ASTA in support of their efforts to embrace diversity and inclusion within their organization as well as provide opportunities for its membership to take a deeper dive within their own businesses and organizations to ensure diversity becomes a sustainable way of doing business as well as serving the culturally diverse needs and interests of travelers," says Stephanie M. Jones, Founder, National Blacks in Travel and Tourism Collaborative.
In support of this partnership, ASTA and BTT created a Diversity, Equity and Inclusion Master Class, a three-part educational series, that is now open for enrollment. Each course in the masterclass series is 45-60 minutes and can be completed at your own pace in one setting or over a 90-day period.
“It is our job to make resources available to ASTA members that may help, both professionally and personally, to build bridges of tolerance and understanding that foster the equal value of all human life regardless of race, cause, creed, and orientation. The masterclass provides a non-judgmental, anonymous, and safe space to take this personal journey,” said Zane Kerby, President and CEO of ASTA.

Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit Consumers can connect with an ASTA travel advisor at

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American Society of Travel Advisors
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