ASTA: Statement From Zane KerbyPress Releases - News - ASTA

June 8, 2020

Contact: Erika Richter

ASTA: Statement From Zane Kerby

Dear ASTA members,

Against the backdrop of human and economic suffering occasioned by the COVID-19 pandemic was the senseless killing of George Floyd, who needlessly died from a police officer's blatant disregard for human life. This was, sadly, more evidence of the bias that exists in our justice system.

Dangers faced by African Americans and other minorities because of this bias must be addressed. It's clear that meaningful change as to who and how our communities are served by police needs to take place if we're to live up to the lofty ideal of liberty and equality before the law established by the Declaration of Independence and guaranteed in our Constitution and Bill of Rights.

I spent much of last week listening to co-workers describe how the death of George Floyd, Ahmaud Arbery, and Breonna Taylor, in the context of other violence and social conditions prevalent for far too long, has affected them. Each expressed frustration, fatigue, and sadness. My own expressions of solidarity were appreciated but inadequate. ?The entire ASTA staff, regardless of race, stands in solidarity with everyone in the African-American community advocating for peaceful change.

As we've pondered ASTA's role in promoting social justice and equal treatment before the law, several priorities are clear:

  • First, ASTA is and will continue to be a strong financial contributor to pro-business African American Members of Congress. Many have backgrounds running small businesses and, as such, are natural allies with the small business owners that make up the majority of ASTA's 14,000+ members.
  • Second, as an advocacy organization, we must make social justice a higher priority. In the wake of last week's protests, there have been no fewer than 50 bills related to the protestors' grievances introduced on Capitol Hill.

    Historically, we have advocated on a narrow path of issues that directly affect our members' businesses. But, guaranteeing equality before the law for all Americans is vital to our social fabric, and therefore our members' businesses. We'll review the proposed bills and make you aware of those to support through our member alert system.

    As with other issues of importance, we'll ask that you contact your Members of Congress to help us get important measures across the finish line. We'll pay particular attention to recommendations coming out of the Congressional Black Caucus, who will be leading these efforts in the House of Representatives. Silence signals that equality before the law is not important enough to address.
  • Third, we will host and require all ASTA staff to participate in diversity and inclusion training. We will also offer this training to all ASTA members. This will be discussed in greater detail at our upcoming virtual Town Hall meeting with the ASTA Board's Executive Committee on Thursday, June 11.
  • Fourth, ASTA members give generously to important causes. Last year, we raised almost $20,000 for Bahamas hurricane relief. At this year's Global Convention, we will raise money for the NAACP.

Improving the laws that govern our society is an important step toward changing behavior. But, biases that we individually develop aren't going to be addressed by training. Much of what we think, feel and believe falls outside the legal system.

This, too, must change and belongs to each of us as individuals and citizens. That's a significant reason why the business of travel, the business that ASTA members facilitate every day, is so important.

The most powerful way to open or change someone's mind is to encourage them to go, see and experience. To engage with a new culture, place, a new set of ideas, a different culture's heroes, stories and people, opens the world to all, showing what we have in common is far greater and more important than our differences.

I know my travels have shattered any sense of ethnocentrism I had and has done the same for my family and many on our staff. It's another reason why we are pressuring the Administration and the Centers for Disease Control and Prevention (CDC) to provide specific guidance on what actions suppliers and individual travelers need to take in order to travel safely now and prior to a COVID-19 vaccine.

It is our job, both professionally and personally, to build bridges of tolerance and understanding that foster the equal value of all human life regardless of race, cause, creed, and orientation.            


Zane Kerby 
President & CEO 
American Society of Travel Advisors (ASTA)


Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit Consumers can connect with an ASTA travel advisor at

Ensemble Travel Group OasisTravel Network Signature.jpg Virtuoso Amadeus Discover Puerto Rico Marriot Norwegian Alamo_Enterprise_National
American Airlines
Best Western
Royal Caribbean International
AIG Celebrity Logos logo Corp Msc Cruises Travel Insured Visit Anchorage Apple Leisure Group ARC Avis Budjet Carnival logo NTC Logo Sabre Travel network TTC Tramada Travelport Travelsavers

ASTA Headquarters

American Society of Travel Advisors
675 N Washington St, Ste 490
Alexandria, VA 22314 U.S.A.