November 18, 2019
Travel advisors pitched itinerary concepts for the Freemyer family, showcasing creativity and expertise
Alexandria, VA, November 18, 2019 – Today, the American Society of Travel Advisors (ASTA) is announcing that ASTA member and Verified Travel Advisor (VTA) Kathy Kocharhook, Founder and CEO of Sail-N-Travel in San Jose, CA, will serve as the travel advisor for the winners of the “Vacation Do Over” contest.
Earlier this summer, ASTA unveiled its new Vacation Do Over campaign with the mission of re-doing someone’s failed vacation. During ASTA’s Global Convention, we announced that the Freemyer family of Sweester, Indiana would be the deserving recipients of a Vacation Do Over.
“We launched the Vacation Do Over campaign to highlight the meaningful difference that using a travel advisor can make ,” said Zane Kerby, ASTA’s President & CEO. “So finding the travel advisor was a critical and difficult decision. We started by creating a comprehensive travel profile from the Freemyers so that our members could personalize their itinerary pitches.”
Selecting the Travel Advisor
ASTA asked close to one hundred Verified Travel Advisors to tell us why they should be the Freemyer’s travel advisor for this trip by giving us sample itineraries to help seal the deal. The creative itineraries were based on an extensive “wish list” provided by the family. You can see the Freemyer’s full travel profile here.
After sifting through the submissions, ASTA’s internal selection committee selected Kathy Kocharhook as the winning travel advisor. Kathy is the founder and CEO of Sail-N-Travel in San Jose, CA, and is a Verified Travel Advisor, Certified Travel Agent, Master Cruise Counselor and specializes in family travel and romance trips.
“I want to help people experience the transformative power of travel by venturing beyond their comfort zone. The world needs the healing and bonding that travel experiences offer, now more than ever,” said Kathy. “When I heard about the Freemyer’s failed vacation I immediately related to them. My husband and I had a similar experience during our honeymoon when our car broke down. That mishap was just the beginning, but it toppled our entire plan…and budget. I remember what it felt like to wish for a honeymoon do over! I also have grandsons the same age as the Freemyer boys (ages five and nine) so I’m familiar with how to make lasting memories with the whole family, because I’ve done with mine!”
Where Will They Go?
Next month, ASTA and Kathy will reveal the Freeymer’s itinerary in Part 2 of our Vacation Do Over video series. You can watch Part 1 here. Make sure you subscribe to our YouTube channel and connect with us on Facebook so you can follow along on the Freemyer’s journey!
“ASTA chose Kathy’s submission based on her over-and-above itinerary pitch, her creativity and passion,” said Erika Richter, Director of Communications at ASTA. “We can’t wait to show the world what it’s like to work with a travel advisor. The destination for Vacation Do Over is confirmed and the itinerary is booked! We’re so excited to share the next chapter of this story and we hope that travelers everywhere will see for themselves that travel advisors can make magic happen.”
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.