March 17, 2015
Alexandria, VA, March 17, 2015 – Orlando is the most popular destination in the U.S. for the summer season, according to bookings by members of the American Society of Travel Advisors (ASTA). Internationally, the hot spot is London.
Orlando was chosen as the top domestic destination by 17 percent of the respondents in ASTA’s 2015 Hot Spots for Summer survey, followed by Las Vegas (13%), San Francisco (4%), New York City (3%), Miami (3%), Los Angeles(2%), Anaheim (2%), San Diego (2%), New Orleans (2%) and Washington, D.C. (2%).
“Orlando and Las Vegas have not changed since we released our Hot Spots for Winter survey, and in fact, have been on top for 13 years in a row,” said Zane Kerby, ASTA President and CEO. “We are happy to see Washington, D.C., round out the top 10 this year. ASTA itself will contribute to the destination’s visitor numbers this summer when we bring hundreds of travel agents and suppliers to the nation’s capitol in August for the ASTA Global Convention.”
The top 10 international hot spots for summer are London (7%), Rome (7%), Paris (6%), Cancun (4%), Punta Cana (3%), Barcelona (1%), Florence (1%), Venice (1%), Dublin (1%) and Riviera Maya (1%). The top four cities remained the same for the thirteenth year in a row. New to the list are Dublin and Venice, which pushed Amsterdam and Montego Bay off the list.
Travelers who would like to experience these hot spots can find a travel agent on the ‘Find a Travel agent' directory on TravelSense.org. Survey data was collected through the 2015 ASTA Research Family from January through February 2015. This survey has a 95 percent rate confidence with an error rate +/-5 percent. A copy of the results can be found on the research page of ASTA.org.
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.