Why Ethics Matter

Washington Post on Why Travel Industry’s Ethics Matter

Travelers see the ASTA logo and think, "we're safe."

What do ethics mean when it comes to the travel industry? 

Christopher Elliott of Washington Posttook a look at that very question and found what so many of us in the industry know to be true—outside of ASTA, the industry has very little when it comes to standards and practices with any real teeth.

Elliott was surprised to learn not only of ASTA's Verified Travel Advisor program, but also of our Code of Ethics. Although many other companies and sections of the industry have statements or documents around ethics, ASTA members are subject to real penalties when it comes to any bad actions which may harm consumers. 

“To consumers, the ASTA logo is synonymous with trust, and adding this course to our existing code of ethics will help drive that message home,” says Zane Kerby, president and chief executive of the ASTA.

Violators of ASTA's Code of Ethics are subject to losing their ASTA membership and being listed on ASTA's list of violators. 

Needless to say, Elliott came away impressed.

Read more at Washington Post.

Find an ASTA travel advisor for your next trip by filling out a trip quote request. 



Becoming a Verified Travel Advisor requires fulfilling a rigorous set of requirements that provide a deep understanding of the industry and a strong skillset.  Our most recent Verified Travel Advisor (VTA) graduates epitomize the professionalism, expertise and ethics the VTA program is known for. Learn more about the VTA program.

  • Sam Mony, VTA

    Newbury Park, CA

  • Yvonne Sala, VTA

    Herndon VA

  • Leesa Williams, VTA

    Celebration FL

  • Gary Friedman, VTA

    Fort Lauderdale FL

  • Kirsten Danekind, CTA, VTA

    Fort Collins, CO

  • Earnie Robinson, VTA, ACC

    Staten Island, NY

View All Verified Travel Advisors
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