ASTA's Research Program - Publications - ASTA

ASTA's Research Program

ASTA has been a reliable source of research on the travel agency industry for many decades.  We collect, collate and analyze data that is not available anywhere else on agency operations from agency model to revenue sources.  Our data can be used to pinpoint agency trends, compare and contrast agency operations, and develop marketing tactics.

Research Reports   Custom Research    Research Sponsorship   Research Family Participations

ASTA’s Travel Agency Benchmarking Series – ASTA recruits the ASTA Research Family, a representative panel of ASTA travel agency members, annually to complete a series of benchmarking surveys. Much of ASTA's survey results can be found in our Research Reports.

Customized Research Solutions - ASTA provides custom research support to Travel advisor Members, Premium Members, Allied Members, and Non-members.  Cost varies based on membership status and the scope of the request.

ASTA Research Sponsorship - Reach ASTA travel advisor members and non-members through sponsorship of existing ASTA Research and Reports. Our research is utilized by the entire travel industry from frontline advisors to the press to large corporate agencies.

ASTA Foundation - The ASTA Foundation funds research and education projects to support the travel agency industry. Your donations will fund projects that will strengthen our industry. As a 501(c)3, donations to the foundation are tax deductible.

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ASTA Research Briefs

For specific questions about ASTA's Research Program, please contact Kevin Wang, ASTA's Director of Research at research@asta.org


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Back-to-Normal Barometer - ASTA Consumer Research Jan 2021

Back-to-Normal Barometer - ASTA Consumer Research Feb 2021

Travel Agent Income Report 2019

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American Society of Travel Advisors
675 N Washington St, Ste 490
Alexandria, VA 22314 U.S.A.