Ensemble Travel Group Strikes First-Ever Membership Deal with American Society of Travel AdvisorsPress Releases - News - ASTA

Contact: Erika Ritcher
pr@asta.org

Ensemble Travel Group Strikes First-Ever Membership Deal with American Society of Travel Advisors

Alexandria, VA, August 22, 2019 – In a vote of confidence for the work being done for the travel advisor community by the American Society of Travel Advisors (ASTA), Ensemble Travel Group signed its first-ever membership deal with ASTA.

Under the agreement, Ensemble Travel Group mandates ASTA membership for all Ensemble U.S. shareholder members. In total, 242 new members will join ASTA, including five new Premium members. This new partnership also qualifies Ensemble for the 2019/2020 Consortia seat on the ASTA Board of Directors. Consortia with 75%+ membership in ASTA are eligible for the seat on a two-year rotating basis. Ensemble will assume that seat during the ASTA Global Convention and will again be giving away the prestigious Susan B. Tanzman award in addition to making a substantial $10,000 ASTAPAC donation in the winner’s name.

 
“This is a major landmark for ASTA and Ensemble. Our first membership deal signifies the confidence that Ensemble has placed in our industry association,” said ASTA President & CEO Zane Kerby. “And this vote of confidence will allow us to redouble our efforts to promote and defend the travel advisor community at all levels of government, within the travel industry and before the traveling public. We’re looking forward to welcoming 242 new members to the ASTA family. Thank you to David Harris for his leadership and investment in our association’s work to grow this profession.”


“We are proud of our alignment with ASTA,” said David Harris, CEO of Ensemble Travel Group.  “The advocacy role they play on behalf of travel advisors in all areas of business from legislative, educational and member resources will benefit Ensemble members in many ways and will be vital to our continued success.”

“Committing to this word-class organization will not only benefit our membership but provides added investment to support the travel advisor community and the greater tourism industry,” said Gary M. Pollard, CTC, Board Chairman of Ensemble Travel Group.

ASTA kicked off 2019 with a renewed focus on what it means to be a travel advisor. In August of 2018, the association announced its rebrand to the American Society of Travel Advisors. This name change, the Society’s first in almost 75 years, embodies the revitalization of the agency sector that has been taking place for several years and sends a critical message to the traveling public and the broader travel industry. Of note, the growing list of consortia investments in ASTA contributed to membership growth by 7% in 2019.
 
“Promoting and defending the travel advisor community is our ongoing commitment. We celebrate partnerships at ASTA because we know that to advance our mission, we need the support of our industry behind us,” said Kerby.

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ABOUT ASTA
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.

ABOUT ENSEMBLE TRAVEL® GROUP

Founded in 1968, Ensemble Travel® Group is a thriving member-owned organization of approximately 850 top-tier independent travel agencies in the U.S. and Canada, with new expanded international presence in Australia/New Zealand. With a membership that represents billions of dollars in travel sales each year, Ensemble Travel Group has achieved a 50-year record of boosting members' profits and delivering high-volume sales to its preferred suppliers. To learn more about Ensemble Travel Group, call (212) 545-7460 in the U.S., (416) 367-3660 in Canada, or visit www.joinensemble.com.

 

ABOUT ASTA
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.

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