Alexandria, VA, March 17, 2016 – The American Society of Travel agents (ASTA) commends Marriott for offering new rates designed to reward loyalty members who not only book through Marriott channels, but also through "select corporate accounts and travel agent partners," as announced on March 11.
In marketing the new program, which goes into effect April 11, Marriott International will offer discounted room rates and other member-only perks such as loyalty points and free WI-FI across its portfolio of brands.
ASTA has been vocal about supplier incentives that do not take into account the value travel agencies bring to suppliers and their customers. "We applaud Marriott for including partner agents in its most recent campaign," said ASTA President and CEO Zane Kerby.
ASTA formed a Hotel Distribution agenty Committee several months ago to study the implications of emerging hotel policies. ASTA will continue to draw insight from this committee.
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.