Alexandria, VA, February 24, 2016 – The American Society of Travel agents (ASTA) is pleased to announce that Hickory Global Partners is offering to pay $100 toward the registration of the ASTA Global Convention (AGC) this year for any HICKORY agent who wants the opportunity to learn and network with their peers.
"HICKORY's goal is for its member agencies and Corporate Travel Departments to be at the forefront of changes in the travel industry impacting their business and their clients," said Chris Dane, President of the consortia Hickory Global Partners. "That's why we want to be sure they take advantage of the opportunity to hear from the industry leaders speaking at ASTA's Global Convention. This is money well-spent, and we're happy to make the investment."
One of the themes of this year's AGC, taking place in Reno Tahoe September 25-28, will be a continued focus on disruption in our industry. Earlier this month ASTA's successful Premium Business Summit in Charleston, S.C., enabled Premium members to hear from and discuss disruptions, innovations and predictions for everything from changing airline distribution models to new hotel direct booking initiatives to new suppliers or competitors, including short-term rental options in the travel space. ASTA is excited to build upon these themes and more, especially regarding what agents need to know in the regulatory environment, and open up the discussion to all ASTA members attending AGC at the Peppermill Resort in Reno Tahoe.
According to ASTA President and CEO Zane Kerby, "Chris Dane is one of those leaders who 'gets it.' By making it less expensive for more HICKORY members to participate, he is making a smart investment in their businesses. I know HICKORY member agencies and Corporate Travel Departments won't be disappointed with the program we have lined up in Reno. ASTA is thankful that consortia leaders are investing in the future of the agency community by supporting ASTA."
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.