Join presenters from the Adventure Travel Trade Association in this practical and informative session about climate change and how your travel business can implement in climate action strategies. Developing a climate strategy is not only good for the environment, but travel companies will find it resonates with consumers and could be good for business. Recent research indicates that two thirds of consumers worldwide now make purchase decisions based on their beliefs while 60 percent believe that brands should make it easier to see what their values and positions on important issues are when they are about to make a purchase. Travel companies will take away practical ideas for actions they can take for the benefit of the environment, while educating and inspiring guests to action themselves.
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