Travel agents are not just booking agents anymore, we've become trusted advisors – akin to financial advisors and CPAs – who make the overall travel experience better and get leisure and business travelers maximum value for their travel dollar. What's more exciting is that the consumer media and, more importantly, the traveling public is embracing this shift from agent to advisor. We are embracing it as well and will be announcing a name change and launching a rebranding campaign at the Global Convention. While our name is changing, ASTA's mission to promote and defend the agency and advisor community isn't, nor is our world-class suite of member benefits. Please join us for the August 8th webinar, when ASTA senior staff will walk you through the details of the rebranding campaign and what it means for you, as well as the ASTA Global Convention, August 21-23 in Washington, D.C. for the unveiling of the rebranding campaign.
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