Information to help agencies with technology, plus guest writers, articles and resources.
A summary of ASTA’s Technology & Web Usage report, which looks at changes in technology usage by agencies, is available to all ASTA members. In addition to looking at technology trends, this report tracks the use of social media for marketing and communicating with existing and potential customers. An interesting data point is that as agencies learn how to use social media they have begun to diverge on how effective it is in generating revenue and leads.
ASTA’s ARC reports covers travel agency distribution trends related to GDS usage from how agencies book travel to how they negotiate their contract. Agencies evaluating their current GDS contracts and industry suppliers wanting to understand GDS usage better will find this report essential.
ASTA Research Reports Index
Guest writers helping agents evaluate their web sites, SEO and social media efforts.
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2011 Independent Agents Report — June 22, 2016
Video Library — May 17, 2016
2015 Traveler Decision Making Study — April 16, 2015
2014 Labor & Compensation Report — March 6, 2015
2013 Financial Benchmarking Report — December 12, 2014
Agency Technologies: QC & PNR Management — October 14, 2014
2013 Global Distribution System (GDS) Report — August 25, 2014
2012 Global Distribution System (GDS) Report — April 30, 2013
Webinar - Microsoft Presents "Grow Your Business with Bing Tools" — January 19, 2012
2011 Global Distribution System (GDS) Report — January 18, 2012