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Technology

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

2011 Independent Agents Report — June 22, 2016
The 2011 Independent Agents report includes typical booking methods, host agency relationships, average sales, and the top travel suppliers used. This report will help you better understand the Independent Agent's business operations and their place in the travel market.

Video Library — May 17, 2016

2015 Traveler Decision Making Study — April 16, 2015
Learning how consumers decide on the type of trips they take was a primary goal of the study. Much detail is including in the report on how they make travel decisions...

2014 Labor & Compensation Report — March 6, 2015
This study finds an increasing issue for many travel agencies is the ability to hire new employees.

2013 Financial Benchmarking Report — December 12, 2014
Agency finances have improved compared to 2009. Average agency sales have returned to pre-downturn levels.

Agency Technologies: QC & PNR Management — October 14, 2014
This is a grouping of products that range from point of sale and commission tracking software for smaller agencies, to full mid-office automation products for large agencies.

2013 Global Distribution System (GDS) Report — August 25, 2014
The GDS reports covers travel agency distribution trends related to GDS usage from how agencies book travel to how they negotiate their contract. Agencies evaluating their current GDS contracts and industry suppliers wanting to understand GDS usage better will find this report essential.

2012 Global Distribution System (GDS) Report — April 30, 2013
The GDS reports covers travel agency distribution trends related to GDS usage from how agencies book travel to how they negotiate their contract. Agencies evaluating their current GDS contracts and industry suppliers wanting to understand GDS usage better will find this report essential.

Webinar - Microsoft Presents "Grow Your Business with Bing Tools" — January 19, 2012
Learn about Bing business tool, pay-per-click search advertising and getting your site found online.

2011 Global Distribution System (GDS) Report — January 18, 2012
The GDS reports covers travel agency distribution trends related to GDS usage from how agencies book travel to how they negotiate their contract. Agencies evaluating their current GDS contracts and industry suppliers wanting to understand GDS usage better will find this report essential.

2010 Global Distribution System (GDS) Report — May 16, 2011
As travel distribution continues to evolve, GDS suppliers have felt much pressure to change with the times or become obsolete...

Your Website is NOT About You — May 11, 2011
In this video, designer, writer, and web strategist Barry Harrison looks at what happens after potential customers arrive at your website.

2010 Technology & Web Usage Report — March 17, 2011
The results of the Technology and Web survey reflect that most agencies are very comfortable with standard technology.

Technology Center Featured Writers — January 12, 2011
Guest writers helping agents evaluate their web sites, SEO and social media efforts.

Hardware, Cloud Computing, and Apps...Oh My! — July 16, 2010
Technology is constantly changing - and if you're not up on current trends, you're behind the curve. A hour video to learn a little more about technology and how agents are using it.

2009 Technology & Web Usage Report — April 16, 2010
The 2009 ASTA Technology and Web Usage Report covers issues including the use of technology, internet usage for research, internet booking patterns, and website design and usage.

BTC Report on Airline Unbundling — February 5, 2010
Premium member report. Airline unbundling of ancillary services and threat to unbundle GDS costs are perhaps the biggest threats that TMCs face.

The Role and Value of the Global Distribution Systems in Travel Distribution — January 25, 2010
This white paper available to Premium Members only, courtesy of the Interactive Travel Services Association (ITSA) is PhoCusWright's most comprehensive study done to date on GDSs.

Google Granny on Google Docs — November 12, 2009
An eye opening introduction to Google Docs, a powerful, FREE group of applications available through Google, presented by Carol Fullmer, AKA Google Granny

ARC Electronic Miscellaneous Document (EMD) and Carrier Fees Project — August 7, 2009
ARC is developing two projects that will allow travel agents to collect carrier assigned fees and charges. One is called the Carrier Fees Project and the other is called the Electronic Miscellaneous Document (EMD).

Webinar - The Nuts and Bolts of Agency Acquisitions — July 17, 2009
The seminar is intended for ASTA agency owners thinking of selling their agencies or growing by buying other agencies.

Webinar - Top 10 Ways to Make Your Site a Consumer Magnet — February 20, 2009
So you've hopped on the technology train and launched your own travel Web site. What do you do when no one's coming to your site, or traffic is coming in at a turtle's pace? Today's technology age has swept across every imaginable industry. More consumers are shopping online. They're looking at product reviews, selling and trading, comparing prices and much more with a few mouse clicks. The travel business is no different. In order to keep consumers coming to your site, there are several things you need to make your site sticky.

Search Engine Optimization 101 for Travel Agents Part 2 — February 20, 2009
What is Search Engine Optimization and why should you care? A practical look at SEO (Search Engine Optimization) for those unfamiliar with the subject. Join Anne Parnell, ASTA's webmaster, as she covers dozens of areas that will help consumers find your web site online. This presentation is for beginners.

Search Engine Optimization 101 for Travel Agents — February 20, 2009
What is Search Engine Optimization and why should you care? A practical look at SEO (Search Engine Optimization) for those unfamiliar with the subject. Join Anne Parnell, ASTA's webmaster, as she covers dozens of areas that will help consumers find your web site online. This presentation is for beginners.

Web Marketing Toolbox: 10 Ways to Turn Your Web Site into a Consumer Magnet — December 18, 2008
You don’t have to be a technology pro to comprehend search engines. You probably realize that they can help or even hurt your chances of being found in popular search sites. You can put the marketing power back in your own hands by gaining a basic understanding of how search engines are designed to read and rank your Web site. In this essential Web marketing guide, learn the simplest ways you can boost your Web site and become a magnet for new business.

Electronic System for Travel Authorization (ESTA) Program — November 25, 2008
On November 13, 2008, the Department of Homeland Security announced that the Electronic System for Travel Authorization (ESTA) program will soon become mandatory for certain travelers. This White Paper is intended to serve as a reference guide for travel agents who wish to assist customers intending to travel to the United States.

Reputation Management: How to Manage Your Reputation Online — August 18, 2008
If you've ever Googled your name, you know how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With information being so readily available, managing your reputation is more important than ever.

Effective Travel Agency Websites — October 16, 2007
Decades ago, a small sign making company’s slogan encapsulated one of the many truths about business in one simple sentence: “A business with no sign is a sign of no business.” It’s now 2005 and though business has changed dramatically, this simple premise still holds true, only now where you place your sign is critical.

Search Engine Optimization Q&A — October 16, 2007
Q&A With Rick Miller - Director, Product Marketing & Sales, Trisept Solutions

All About... : Client Booking Tools — July 23, 2007
There are a host of tools in the market and under development designed to allow the customer to create their own booking online. As opposed to consumer sites like Expedia or Travelocity, these are designed for the travel agent.

Agent Technologies: Profile Management — July 13, 2007
Integrating the client profiles to the GDS is a tremendous efficiency enhancement.

Agency Technologies: Data Consolidation — July 13, 2007
Larger agencies will integrate tools in this category, making masses of customer data easier to manage and use.

Agent Technologies: T&E Management — July 13, 2007
Software and services to facilite the entry, accumulation, processing and management of travel expenses.

Tech Profiles: Agencies Grossing Over $5 Million — July 13, 2007
The technology profile for an agency with a sales volume of over $5 million typically supports 6-10 staff including a “non-booking” manager, one or more department supervisors, receptionist/administration, and a bookkeeper/accountant.

Tech Profiles: Agencies Grossing $2-5 Million — July 13, 2007
The technology profile for an agency with a sales volume of $2-5 million typically supports 3-6 staff including a “booking” manager, administration support person and (part-time) bookkeeper/accountant . Some or all staff may be home-based and processing may be outsourced (hosted) or handled at the agency’s office location.

Agent Technologies: Databases — July 13, 2007
The database is the goldmine. Each client in the database represents thousands of dollars of earning potential and database tools allow you to efficiently work that goldmine and extract the maximum value from it.

Agency Technologies: Agency Websites — July 13, 2007
Your presence on the web is as critical today as a sign outside your office was 20 years ago. What do want to project? Who can build it for you? What are the implications of presenting an online booking engine?

Agent Technologies: Reporting Tools — July 12, 2007
The tools that will allow you to run your business.

Agent Technologies: Accounting Tools — July 12, 2007
The tools that will allow you to run your business. While there are several options that are well-suided for agencies, small home-based agencies may be best served with an off-the-shelf product.

Agency Technologies: Infrastructure — July 12, 2007
All agencies, regardless of size, need Internet access and e-mail capabilities. The extent of these capabilities is defined largely by agency size and availability in your agency's area. Dial-up Internet access is inexpensive and widely available but very slow, so it is impractical for all but the smallest agencies. Even then, smaller agencies in more populated areas might prefer DSL or cable modem service if it is available. High-speed satellite access is also an option for agencies in rural locations where cable or DSL is not available.

Tech Profiles: Agencies Grossing up to $2 Million — July 12, 2007
The technology profile for an agency that is either a home-based (hosted) or “bricks and mortar” location with a sales volume of up to $2 million typically supports 2-3 agents.

Home-Based Agent Technologies: Internet Access — July 12, 2007
Nearly all suppliers provide information, services, and tools via the web and Internet enabled applications. Internet access is what is going to get you “on-line” to browse and search through that wealth of information. And ever increasingly the Internet may be your primary mechanism for booking and communicating with clients.

Home-Based Agent Technologies: Computer Software — July 12, 2007
The software you will need as a home-based travel agent will start with basic needs of any home-office.

Home-Based Agent Technologies: Computer Hardware — July 12, 2007
The hardest decision you will make in picking a computer for your home-office is the choice between a laptop and a desktop. You may also want to consider both. If you only want one computer and desire mobility (working during seminars, FAM trips, etc.), then a laptop is required. If working on the road is not desirable, a desktop may be all that you need.

Tech Profiles: Home-Based Agents — July 12, 2007
This page will help the home-based travel agent determine their technology needs.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

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