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Strategic Planning/Strategic Thinking

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

Understanding Business Travelers Who Use Travel Agents, Those Who Don’t and Those Who Plan to in the Future — April 6, 2017
Our “Value of Travel Agents” consumer study surveyed business travelers about their travel usage and their experience using agents. This video goes in-depth on the results from the business traveler segment of the study.

Peter Greenberg & Arne Sorenson Interview — October 4, 2016
For Premium Members Only. The interview between Greenberg and Sorenson which took place during ASTA Global Convention in Reno Tahoe.

Messaging for Targeted Marketing to Consumers — June 27, 2014
ASTA’s 2014 consumer research, “Value of Travel Agents”, has given travel agents a wealth of information on travel agents users, non-users and potential users. This video takes that information and boil it down to key messaging you can use to reach your current customers and potential new customers.

.travel Domain Names — August 7, 2012
All members of the travel and tourism industry are eligible to hold a .travel domain name, but they must be “authenticated” to ensure their eligibility according to the policies of the .travel Registry. ASTA members are entitled to be authenticated through ASTA as a member benefit. A .travel name identifies you as a verified participant in the travel industry. If you are not a member of ASTA, we urge you to review our membership requirements and apply for membership to start this process.

Your Website is NOT About You — May 11, 2011
In this video, designer, writer, and web strategist Barry Harrison looks at what happens after potential customers arrive at your website.

Best Western - the World's Largest Hotel Chain — April 27, 2011
Best Western has launched a new marketing strategy as part of the brand's long-term commitment to enhance its image, ensure brand relevance and drive superior revenue to its hotels.

CCRA – how to book hotels wisely AND make more money worldwide! — March 31, 2011
How to book hotels through CCRA

Power of Data: Using ASTA’s Research Resources to Meet Your Needs — December 16, 2010
This video talks about data available on ASTA’s website that you can use today for marketing, agency information, and business planning.

Connecting with the Travel Industry — October 26, 2010
Did you know that one of the best ways to grow in your career development is to be involved your professional trade association?

Increasing Your Business. Discover Why Puerto Rico Does it Better! — October 26, 2010
Review the impressive contrast of activities and diversity of experiences that Puerto Rico has to offer. You will get a taste of all the materials available to better sell Puerto Rico to your clients. This will be a new step in developing your knowledge to sell this exciting destination for profit!

Making a Living in the Travel Industry — October 15, 2010
There are lots of business models to choose from, and some are more profitable than others. Which specialties, clients, and business segments provide the best profit potential for you?

How to get business from ASTA.org — August 30, 2010
Did you know that ASTA.org has more than 100 tools to help you boost your business and make a profit? You have access to unlimited FREE consumer leads, etc.

Fraud Prevention Strategies: Protecting Your Business — June 24, 2010
Fraudulent activities show no signs of slowing. Fraudsters continue to approach agents with new and creative situations that will test your firm’s vulnerability.

Making Cruising Work for You — June 16, 2010
Cruising is often seen as the "holy grail" of travel sales. For years, industry consultants, cruise line executives, and CLIA have promoted cruise sales as the most profitable and efficient product for retailers to focus on. More and more agency owners have said they're moving away from cruise sales to focus on other products. Why is that?

Webinar - What the Health Care Reform Bill Means for You — May 25, 2010
President Obama signed into law his top domestic priority: a sweeping overhaul of the nation's health care system. The new law will ultimately affect every American in some way, but some of its features will take years to implement. Colin Tooze, ASTA's Vice President of Government Affairs, looks at how this important new law will affect you and your travel agency now and over the coming several years.

The In's and Out's of Host Agencies — May 10, 2010
Out on your own vs. using a host agency - which is best for you? A host agency allows agents to start their own business with relatively limited investment and risk, putting agents in the position to build their own travel brand and gather their own clients.

Premium Business Summit 2010 - Post Summit — April 7, 2010
Over 85 Premium Company executives met for "an outstanding 18 hours in San Antonio". Topics included Corporate & Leisure Travel of the Future; Airline Industry of Today and Tomorrow; Managing Airline Unbundling & Direct Connect and Agents as Information Brokers - The Super PNR. See Summit presentations.

Premium Business Summit 2011 - Post Summit — April 7, 2010

Webinar - The Nuts and Bolts of Agency Acquisitions — July 17, 2009
The seminar is intended for ASTA agency owners thinking of selling their agencies or growing by buying other agencies.

Dealing with Debit Memos — June 16, 2009
A topic that affects every agent, Debit Memos can not only have a short-term financial impact on your business, but can also affect your long-term relationship with individual airlines as well as ARC.

Webinar - ASTA Government Affairs Activities — June 16, 2009
Join us, as Paul Ruden, Senior Vice President of Legal & Industry Affairs, covers the range of activities that have been taking place in your association during 2008 and preview what is coming ahead.

Webinar - 2009 Government Regulations That Travel Agents MUST Know — June 16, 2009
Review the Secure Flight and Electronic System for Travel Authorization (ESTA) programs and find out how these programs will impact you and your customers.

Webinar - Changing Your Future By Upgrading Your Business Model? — May 22, 2009
Agencies need to develop and implement a progressive fees strategy. This presentation will address critical issues related to upgrading your business model to successfully use fees.

Search Engine Optimization 101 for Travel Agents Part 2 — February 20, 2009
What is Search Engine Optimization and why should you care? A practical look at SEO (Search Engine Optimization) for those unfamiliar with the subject. Join Anne Parnell, ASTA's webmaster, as she covers dozens of areas that will help consumers find your web site online. This presentation is for beginners.

Webinar - Top 10 Ways to Make Your Site a Consumer Magnet — February 20, 2009
So you've hopped on the technology train and launched your own travel Web site. What do you do when no one's coming to your site, or traffic is coming in at a turtle's pace? Today's technology age has swept across every imaginable industry. More consumers are shopping online. They're looking at product reviews, selling and trading, comparing prices and much more with a few mouse clicks. The travel business is no different. In order to keep consumers coming to your site, there are several things you need to make your site sticky.

Search Engine Optimization 101 for Travel Agents — February 20, 2009
What is Search Engine Optimization and why should you care? A practical look at SEO (Search Engine Optimization) for those unfamiliar with the subject. Join Anne Parnell, ASTA's webmaster, as she covers dozens of areas that will help consumers find your web site online. This presentation is for beginners.

Business Plans — February 6, 2009
A proper business plan encourages regular re-evaluation of the business. Such a plan will contain monthly or quarterly projections of income and expenses for a year or two of operations. The plan can then be used as a check against actual results to determine whether and how the business is progressing. This is only possible, of course, if monthly or quarterly financial statements are produced in sufficient detail to match the detail in the business plan.

Green Office - Easy and Effective Tips for a “Greener” Workplace — February 1, 2008
More and more consumers and businesses are joining the cause for a stronger, greener economy. With this exclusive online guide, discover several pain-free habits that will significantly help your office become more energy efficient.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

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