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Research, Evaluation and Statistics

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

Back-to-Normal Barometer - ASTA Consumer Research May 2021 — May 19, 2021
I’m Here in Body...But Not in Spirit. Back-to-Normal Barometer - ASTA’s public opinion research covering consumer concerns, confidence levels and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic as they relate to leisure and corporate travel and other factors. May’s report includes a vaccine confidence index as well as a consumer viewpoint on staying in a hotel, cruising and international travel.

Back-to-Normal Barometer - ASTA Consumer Research April 2021 — April 12, 2021
Are We There Yet?. Back-to-Normal Barometer - ASTA’s public opinion research covering consumer concerns, confidence levels and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic as they relate to leisure and corporate travel and other factors. April’s report includes a focus the change in travel patterns.

Back-to-Normal Barometer - ASTA Consumer Research June 2021 — April 12, 2021
A “Muted” Reopening. Back-to-Normal Barometer - ASTA’s public opinion research covering consumer concerns, confidence levels and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic as they relate to leisure and corporate travel and other factors. June’s report includes a historical look at travel disruption; consumers travel plans for the Fourth of July and summer travel; as well as what travelers will initially be looking for this summer.

Back-to-Normal Barometer - ASTA Consumer Research March 2021 — March 3, 2021
Public opinion research covering concerns, confidence levels, and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic. March's report includes when consumers believe travel will be fully back to normal and vaccine implications.

Back-to-Normal Barometer - ASTA Consumer Research Feb 2021 — February 4, 2021
A Dose of Reality. Public opinion research covering concerns, confidence levels, and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic. February’s report includes vaccine behaviors and attitudes.

Back-to-Normal Barometer - ASTA Consumer Research Jan 2021 — January 13, 2021
Public opinion research covering concerns, confidence levels, and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic. January’s report includes a focus on the emotional impact of the pandemic.

Back-to-Normal Barometer - ASTA Consumer Research Dec 2020 — December 11, 2020
Public opinion research covering concerns, confidence levels, and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic. December’s report includes a focus on the roll-out of the vaccine.

Back-to-Normal Barometer - ASTA Consumer Research Nov 2020 — December 10, 2020
Public opinion research covering concerns, confidence levels, and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic. November’s report includes consumer sentiments resulting from the post-2020 election landscape.

Back-to-Normal Barometer - ASTA Consumer Research Sept 2020 — December 10, 2020
Public opinion research covering concerns, confidence levels, and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic. September’s report includes a focus on travel and other impacts to the Labor Day Holiday weekend.

Back-to-Normal Barometer - ASTA Consumer Research July 2020 — December 10, 2020
Public opinion research covering concerns, confidence levels, and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic. July’s report includes sentiments surrounding what is worrying consumers the most; the second wave of infections, job loss, reopening travel and businesses too soon, and the lack of clear guidance.

Back-to-Normal Barometer - ASTA Consumer Research Oct 2020 — December 10, 2020
Public opinion research covering concerns, confidence levels, and month-to-month trends including societal and personal impacts from the COVID-19 Pandemic. October’s report includes consumer sentiments on COVID-19 vaccines.

Travel Agent Income Report 2019 — December 1, 2020
The average income for established agents increased 10% from 2018. Newer agents were 23% less likely to report that selling travel was their primary source of income than experienced agents.

Hosted Travel Agent Income Report 2020 — December 1, 2020
This report focuses on the latest income trends among hosted travel advisors with 3+ years of experience.

Travel Advisor Service Fees Report 2020 — December 1, 2020
Charging fees leads to more income for travel advisors—to the tune of almost 50% more income. Advisors who charged service fees earned 46% more than those who didn’t charge. Advisors who charged consultation fees earned 40% more.

How America Travels - 2019 U.S. Travel Advisor Survey (Executive Report) — December 19, 2019
The 2019 How America Travels National Study: Travel Advisor Survey, sheds light on the perceptions of travel from the perspective of travel advisors. Click Here to access this report

How America Travels - 2019 U.S. Traveler Survey (Full Report) — December 19, 2019
The 2019 How America Travels National Study, sheds light on Americans’ perceptions of travel and better enables ASTA and the travel advisor community to be the voice of America’s travelers, just as travel agents represent the interests of their clients every day. Click Here to access this report

How America Travels - 2019 U.S. Traveler Survey (Executive Summary) — December 19, 2019
The 2019 How America Travels National Study, sheds light on Americans’ perceptions of travel and better enables ASTA and the travel advisor community to be the voice of America’s travelers, just as travel agents represent the interests of their clients every day. Click Here to access this report

How America Travels - 2019 U.S. Travel Advisor Survey (Full Report) — December 19, 2019
The 2019 How America Travels National Study: Travel Advisor Survey, sheds light on the perceptions of travel from the perspective of travel advisors. Click Here to access this report

How America Travels – ASTA’s 2018 Consumer Research Study
(Executive Summary)
— December 4, 2018
Funded by Carnival Corporation & plc, the 2018 version of “How America Travels” provides key insights into the travel ecosystem, including emerging trends related to the use of “sharing economy” services, new daylight into the consumer travel planning and booking processes, factors that help turn non-cruisers into cruisers and changing consumer needs as travel agents transition to travel advisors. Click Here to access this report

How America Travels – ASTA’s 2018 Consumer Research Study
(Full Report)
— December 4, 2018
Funded by Carnival Corporation & plc, the 2018 version of “How America Travels” provides key insights into the travel ecosystem, including emerging trends related to the use of “sharing economy” services, new daylight into the consumer travel planning and booking processes, factors that help turn non-cruisers into cruisers and changing consumer needs as travel agents transition to travel advisors. Click Here to access this report

Travel Management’s Impact on Corporate Profitability & Productivity — September 18, 2018
The purpose of the survey is to determine the perceived impact of travel management companies (TMCs) and travel agencies on the profitability and productivity of organizations. You will also learn how organizations view their relationships with TMCs / travel agencies, what aspects of the relationship with a TMC / travel agency have the most impact on the success of a managed travel program, the pros and cons of utilizing a TMC / travel agency and so on.
Click Here to access this report

How America Travels - sheds light on America's perceptions of travel and better enables ASTA and the travel agent community — August 1, 2017
(Full Report)
sheds light on America's perceptions of travel and better enables ASTA and the travel agent community to serve as the voice of America's travelers, just as travel agents serve as the voice of their clients every day.
Click Here to access this report

HowAmericaTravels — How America Travels sheds light on America's perceptions of travel and better enables ASTA and the travel agent community — August 1, 2017
(Executive Summary)
How America Travels sheds light on America's perceptions of travel and better enables ASTA and the travel agent community to serve as the voice of America's travelers, just as travel agents serve as the voice of their clients every day. This year, in partnership with leading global research firm, Penn Schoen Berland (PSB), ASTA committed to conducting a wide-ranging, scientific survey of the American public to understand their perspectives and priorities. How America Travels gives
Click Here to access this report

Unmanaged to Managed — Why and How Companies Formalize Travel Programs — June 23, 2017
(Executive Summary)
ASTA has partnered with The Company Dime to conduct a study on the conversion of unmanaged business travel to managed travel. The results of this executive summary come from in-depth research consisting of a survey plus interviews with travel management company executives to understand the reasons large and small businesses implement travel management practices.
Click Here to access this report

Unmanaged to Managed — Why and How Companies Formalize Travel Programs — June 23, 2017
(Full Report)
ASTA has partnered with The Company Dime to conduct a study on the conversion of unmanaged business travel to managed travel. The results of this executive summary come from in-depth research consisting of a survey plus interviews with travel management company executives to understand the reasons large and small businesses implement travel management practices.
Click Here to access this report

Research Family Participants — May 1, 2017
A panel of Research Family participants from agency members to conduct a series of benchmarking surveys on various travel agency related topics.

2016 ASTA Service Fee Report — April 5, 2017
The ASTA Service Fee report, seeks to discover current service fee practices in the travel agency industry in addition to travel agents’ exploring other revenue sources such as consultation fees, travel insurance, mark-ups and others.
Click Here to Purchase this report

ASTA Labor and Compensation Report — March 8, 2017
ASTA’s annual Labor and Compensation report seeks to discover current employment trends and compensation models in the travel agency industry. Insights into compensation packages and classifications, recruitment of travel agents as well as agencies’ plans to handle the new Department of Labor (DOL) overtime regulations will be beneficial to various industry segments related to travel agencies.
Click Here to Purchase this report

ASTA Financial Benchmarking Report — March 6, 2017
This report provides a generous amount of data and information on the financial trends of ASTA agency members including revenue, sales, transactions, number of clients, profit and so on. This information will be very beneficial to current and prospective ASTA members, consortia, franchise companies, host agencies and supplier partners alike.
Click Here to Purchase this report

ASTA Agency Profile Report — November 18, 2016
This report provides a bountiful amount of data and information of ASTA member agencies’ key demographics, including agency location and business model, sales volume and profit trends, sales splits (including domestic vs. international and leisure vs. corporate)...
Click Here to Purchase this report

2015 Traveler Decision Making Study — April 16, 2015
Learning how consumers decide on the type of trips they take was a primary goal of the study. Much detail is including in the report on how they make travel decisions...

Hotel Free WiFi Policies — March 16, 2015
To help you understand the nuances of these offers, ASTA has created an analytical chart of each hotel company’s free wifi/Internet offer. This chart also breaks out the brands within each hotel company’s portfolio that are and are not impacted by the new policies.

2014 Labor & Compensation Report — March 6, 2015
This study finds an increasing issue for many travel agencies is the ability to hire new employees.

ASTA's Research Program — July 18, 2012
ASTA has a rich history of conducting research on the travel agency industry. The research is used to assist ASTA members in building stronger businesses.

Making Headlines: Getting Your Agency's Name in Print — May 7, 2009
Ever wonder why it is that some pieces of news make it on to the front page, while others are buried deep or don't run at all? What is the intangible quality that catches the media's attention and propels a story into the forefront? There is a method to what appears to be media madness.

Webinar - Grow your Business with ASTA — April 23, 2009
You may ask yourself, why should I join an association such as the ASTA? Whether you are a mom and pop operation or a large enterprise, association membership benefits everyone. Join Dannette Hose, ASTA’s Membership Director, as she highlights 10 of the top benefits and reviews the importance of belonging to your professional trade association.

First Steps to Mastering Financial Data — April 2, 2009
This webinar will discuss how to gather financial data, we will enter sample data for "ABC Travel Agency" into the Toolkit's online financial tool to produce a Balance Sheet. We will discuss what the Balance Sheet means and talk about practical uses for the data.

Dealing with Consumer Complaints — March 20, 2009
No matter how wonderful a company is with service to their customer, there are always some customers that are just not satisfied.

2008 ASTA Supplier-Travel agent Relationship Marketing Report - Summary — July 8, 2008
The summary includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs. The full report has much greater detail.

2007 Labor & Compensation Report Summary — May 22, 2008
ASTA conducted this labor and compensation study to assist travel agencies in benchmarking their compensation, benefits and hiring practices. This is a free 2-page summary of the report.

PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009 — April 9, 2008
The Travel Agency Distribution Landscape: 2006-2009 dispels the myth that travel agents are dinosaurs, destined for extinction. At $110 billion in total travel sales, the agency channel is significant—but it’s also complex. This new report provides an essential guide to understanding this important and fast-changing distribution channel.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

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