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Research, Evaluation and Statistics

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

How America Travels - sheds light on America's perceptions of travel and better enables ASTA and the travel agent community — August 1, 2017
(Full Report)
sheds light on America's perceptions of travel and better enables ASTA and the travel agent community to serve as the voice of America's travelers, just as travel agents serve as the voice of their clients every day.
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HowAmericaTravels — How America Travels sheds light on America's perceptions of travel and better enables ASTA and the travel agent community — August 1, 2017
(Executive Summary)
How America Travels sheds light on America's perceptions of travel and better enables ASTA and the travel agent community to serve as the voice of America's travelers, just as travel agents serve as the voice of their clients every day. This year, in partnership with leading global research firm, Penn Schoen Berland (PSB), ASTA committed to conducting a wide-ranging, scientific survey of the American public to understand their perspectives and priorities. How America Travels gives
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Unmanaged to Managed — Why and How Companies Formalize Travel Programs — June 23, 2017
(Full Report)
ASTA has partnered with The Company Dime to conduct a study on the conversion of unmanaged business travel to managed travel. The results of this executive summary come from in-depth research consisting of a survey plus interviews with travel management company executives to understand the reasons large and small businesses implement travel management practices.
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Unmanaged to Managed — Why and How Companies Formalize Travel Programs — June 23, 2017
(Executive Summary)
ASTA has partnered with The Company Dime to conduct a study on the conversion of unmanaged business travel to managed travel. The results of this executive summary come from in-depth research consisting of a survey plus interviews with travel management company executives to understand the reasons large and small businesses implement travel management practices.
Click Here to access this report

Research Family Participants — May 1, 2017
A panel of Research Family participants from agency members to conduct a series of benchmarking surveys on various travel agency related topics.

Consumer and Agency Trends for International Members — April 5, 2017
Review the latest data on inbound/outbound travel, world travel trends and agency trends that affect international tourism.

Alaska Railroad for the “Inside Track:” what’s new in 2015 — April 5, 2017
Heather Dudick, Alaska Railroad’s Passenger Sales Manager, presents the Inside Track Alaska Rail Specialist: your ticket to learning about the many ways your clients can explore Alaska by rail, and greater commissions for you.

2016 ASTA Service Fee Report — April 5, 2017
The ASTA Service Fee report, seeks to discover current service fee practices in the travel agency industry in addition to travel agents’ exploring other revenue sources such as consultation fees, travel insurance, mark-ups and others.
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ASTA Labor and Compensation Report — March 8, 2017
ASTA’s annual Labor and Compensation report seeks to discover current employment trends and compensation models in the travel agency industry. Insights into compensation packages and classifications, recruitment of travel agents as well as agencies’ plans to handle the new Department of Labor (DOL) overtime regulations will be beneficial to various industry segments related to travel agencies.
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ASTA Financial Benchmarking Report — March 6, 2017
This report provides a generous amount of data and information on the financial trends of ASTA agency members including revenue, sales, transactions, number of clients, profit and so on. This information will be very beneficial to current and prospective ASTA members, consortia, franchise companies, host agencies and supplier partners alike.
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ASTA Agency Profile Report — November 18, 2016
This report provides a bountiful amount of data and information of ASTA member agencies’ key demographics, including agency location and business model, sales volume and profit trends, sales splits (including domestic vs. international and leisure vs. corporate)...
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Independent Agents Report 2016 Edition — July 31, 2016
A growing consensus within the travel agency industry is that the independent agents community is continuing to grow and that industry suppliers are allocating more resources trying to better engage these travel agents whose primary work location is often not a brick-and-mortar storefront or office location.
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2011 Independent Agents Report — June 22, 2016
The 2011 Independent Agents report includes typical booking methods, host agency relationships, average sales, and the top travel suppliers used. This report will help you better understand the Independent Agent's business operations and their place in the travel market.

Best of Both Worlds: Quantifying How Travel Agents Save Consumers Time and Money — June 9, 2016
This year's independent consumer study uncover consumer travel trends and find patterns related to overall travel agent usage in planning and booking trips by travel type, the factors related to how a traveler chooses a travel consultant, and for what occasions they use an agent.
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ASTA Custom Research — May 3, 2016
ASTA provides personalized research services to travel suppliers needing accurate, actionable insight to drive their travel agent marketing strategies. We have a comprehensive travel agency network spanning thousands of agencies, large and small.

2015 Traveler Decision Making Study — April 16, 2015
Learning how consumers decide on the type of trips they take was a primary goal of the study. Much detail is including in the report on how they make travel decisions...

Hotel Free WiFi Policies — March 16, 2015
To help you understand the nuances of these offers, ASTA has created an analytical chart of each hotel company’s free wifi/Internet offer. This chart also breaks out the brands within each hotel company’s portfolio that are and are not impacted by the new policies.

2014 Labor & Compensation Report — March 6, 2015
This study finds an increasing issue for many travel agencies is the ability to hire new employees.

2014 Independent Agents Report — December 12, 2014
This report profiles the independent agent population. There is much variability in this population.

2013 Financial Benchmarking Report — December 12, 2014
Agency finances have improved compared to 2009. Average agency sales have returned to pre-downturn levels.

2013 Global Distribution System (GDS) Report — August 25, 2014
The GDS reports covers travel agency distribution trends related to GDS usage from how agencies book travel to how they negotiate their contract. Agencies evaluating their current GDS contracts and industry suppliers wanting to understand GDS usage better will find this report essential.

2013 ASTA Niche Markets Report — June 3, 2014
Access to online outlets and social media has increased the number of agents and agencies that can market their niche expertise. 73 percent of ASTA agencies report that they have expertise in at least one niche market.

2014 Value of Travel Agents Study — March 13, 2014
The Value of Travel Agents study surveyed U.S. leisure and business travelers on their travel agent usage and satisfaction with travel organized by an agent. Additionally, this 271-page report includes demographics on travelers including trips taken, sources of travel information and how they book.

ASTA Green Guide for Suppliers — March 12, 2014
The ASTA Green Guide for Suppliers provides educational material on understanding and marketing sustainable travel to travel agents and agencies. The report highlights best "green" practices and marketing tips as well as information on becoming an official ASTA Green Member.

2012 Global Distribution System (GDS) Report — April 30, 2013
The GDS reports covers travel agency distribution trends related to GDS usage from how agencies book travel to how they negotiate their contract. Agencies evaluating their current GDS contracts and industry suppliers wanting to understand GDS usage better will find this report essential.

ASTA Green Guide for Supplier Members — October 18, 2012
The ASTA Green Guide for Supplier Members provides educational material on understanding and marketing green travel to travel agents and agencies. The report highlights best "green" practices and marketing tips as well as information on becoming an official ASTA Green Member.

ASTA's Research Program — July 18, 2012
ASTA has a rich history of conducting research on the travel agency industry. The research is used to assist ASTA members in building stronger businesses.

2011 Global Distribution System (GDS) Report — January 18, 2012
The GDS reports covers travel agency distribution trends related to GDS usage from how agencies book travel to how they negotiate their contract. Agencies evaluating their current GDS contracts and industry suppliers wanting to understand GDS usage better will find this report essential.

2010 Global Distribution System (GDS) Report — May 16, 2011
As travel distribution continues to evolve, GDS suppliers have felt much pressure to change with the times or become obsolete...

2010 Technology & Web Usage Report — March 17, 2011
The results of the Technology and Web survey reflect that most agencies are very comfortable with standard technology.

2010 Leisure Trends Report — February 15, 2011
This survey found leisure agencies doing much better in 2010 than in 2009. Agencies reported the strongest rebound in sales for Rail, Hotel, Tour/Package/Group, and Insurance. Their expectations for 2011 are mostly positive.

2010 Corporate Agency Report — February 14, 2011
The Corporate Agency Report covers transaction-fee versus management-fee contracts. It looked at which special services trigger an additional fee or which ones are covered under the contract. It also looks at other fees the agency may charge.

2010 Independent Agents Report — February 8, 2011
This report profiles Independent Agents and gives you the information you need to better understand the Independent Agent's business operations and their place in the travel market.

2010 Corporate Agency Report - Executive Summary — December 23, 2010
ASTA and The Beat conducted this survey to provide insight into changes in distribution, economic norms, and technology use among corporate travel agencies in relation to the marketplace shift.

2009 Labor & Compensation Report — November 8, 2010
ASTA conducted this labor and compensation study to assist travel agencies in benchmarking their compensation, benefits and hiring practices. This information can be used to benchmark your own compensation and benefits, and may help you improve your hiring practices. A free 3 page summary is available to all members, a full report is available for purchase.

2009 ASTA Financial Benchmarking Report — August 9, 2010
The Financial Benchmarking report gives an agency the ability to analyze The revenue data in this report can be used by agencies to determine if their products are the best revenue-generating mix for their business model.

2009 Global Distribution System Report — May 17, 2010
As travel distribution continues to change, the GDS suppliers have felt much pressure to change with the times or become obsolete. The three GDS providers have been moving forward with plans to add...

2009 Technology & Web Usage Report — April 16, 2010
The 2009 ASTA Technology and Web Usage Report covers issues including the use of technology, internet usage for research, internet booking patterns, and website design and usage.

14th Annual Gay & Lesbian Tourism Study - Full Report — January 14, 2010
The 14th Annual Gay & Lesbian Tourism Study of Community Marketing (CMI) contains a detailed statistical analysis of the 4,700 gay and lesbian consumers who reside in the United States. The report includes CMI’s annual gay and lesbian destination rankings, effects of the recession, and a list of the top travel brands outreaching to the market.

International Travel: Non-Resident Inbound Visitations Trend Overview — November 18, 2009
Non-resident inbound visitations to the U.S. has grown over the past 20 years, but there have been shifts in the originating countries.

2009 ASTA Travel Agency Business Trends Report — November 16, 2009
The Agency Business Trends Report looks at changes agencies made to weather the past year as well as changes planned for the future. The report benchmarks plans for operations and employment for leisure and corporate agencies.

2009 NACTA Independent Agents Report — November 11, 2009
This report shows several shifts in the independent agent population, specially in what is the primary source of income for agents.

U.S. Packaged Travel Landscape 2006-2010 — June 11, 2009
The study examines growth of the packages travel industry between 2006 and 2010. Specific segments are also broken out including escorted tours, packages, FIT and group.

Making Headlines: Getting Your Agency's Name in Print — May 7, 2009
Ever wonder why it is that some pieces of news make it on to the front page, while others are buried deep or don't run at all? What is the intangible quality that catches the media's attention and propels a story into the forefront? There is a method to what appears to be media madness.

Webinar - Grow your Business with ASTA — April 23, 2009
You may ask yourself, why should I join an association such as the ASTA? Whether you are a mom and pop operation or a large enterprise, association membership benefits everyone. Join Dannette Hose, ASTA’s Membership Director, as she highlights 10 of the top benefits and reviews the importance of belonging to your professional trade association.

First Steps to Mastering Financial Data — April 2, 2009
This webinar will discuss how to gather financial data, we will enter sample data for "ABC Travel Agency" into the Toolkit's online financial tool to produce a Balance Sheet. We will discuss what the Balance Sheet means and talk about practical uses for the data.

Dealing with Consumer Complaints — March 20, 2009
No matter how wonderful a company is with service to their customer, there are always some customers that are just not satisfied.

2008 ASTA Supplier-Travel Agent Relationship Marketing Report - Summary — July 8, 2008
The summary includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs. The full report has much greater detail.

2007 Labor & Compensation Report Summary — May 22, 2008
ASTA conducted this labor and compensation study to assist travel agencies in benchmarking their compensation, benefits and hiring practices. This is a free 2-page summary of the report.

PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009 — April 9, 2008
The Travel Agency Distribution Landscape: 2006-2009 dispels the myth that travel agents are dinosaurs, destined for extinction. At $110 billion in total travel sales, the agency channel is significant—but it’s also complex. This new report provides an essential guide to understanding this important and fast-changing distribution channel.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

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