Browse E-Library Content By Topic

Marketing/Branding

While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

The Value of Travel Advisors — June 19, 2019
Who uses travel advisors, who wants to use travel agents and how to market to both. ASTA’s Value of Travel agents study surveyed over 8,000 U.S. Travelers and found out who uses travel agents and who does not. But more importantly it found that non-users were interested in using a travel agent.

ASTA Guide to Selling Tours — April 5, 2019
Covering the three benefits of selling travel insurance - customer protection, agency protection and increased revenue - this guide will help you set up a travel insurance sales program.

Step-by-Step Advertising Reference Guide — April 5, 2019
As you plan your campaign, here is a simple checklist to help you every step of the way.

The Cultural and Heritage Traveler – Understanding their destination and spending choices — April 10, 2017
Approximately 42 million cultural and heritage travelers will take a trip in the next 12 months. The research shows that awareness of the term cultural and heritage traveler has increased substantially as has spending.

Gain a Marketing Advantage Through Promoting Sustainable Travel — April 6, 2017
The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling.

Regulatory Compliance for Travel Agency Professionals — April 6, 2017
Travel agencies of various sizes have been assessed civil penalties ranging from $20,000 to $125,000, and on day two of 2014 DOT levied a $95,000 fine on a single agency. This video will delve deeply into the nuances and key compliance issues of the principal federal consumer protection rules and policies.

Understanding Business Travelers Who Use Travel agents, Those Who Don’t and Those Who Plan to in the Future — April 6, 2017
Our “Value of Travel agents” consumer study surveyed business travelers about their travel usage and their experience using agents. This video goes in-depth on the results from the business traveler segment of the study.

ICELAND - a Trending Destination — April 4, 2017
Planning a trip to a new and unknown destination can be tricky and time consuming. Iceland is no exception. Iceland has had a 20% tourism growth per year for the last 5 years. This video covers all the reasons why.

Video Library — May 17, 2016

Messaging for Targeted Marketing to Consumers — June 27, 2014
ASTA’s 2014 consumer research, “Value of Travel agents”, has given travel agents a wealth of information on travel agents users, non-users and potential users. This video takes that information and boil it down to key messaging you can use to reach your current customers and potential new customers.

2013 ASTA Niche Markets Report — June 3, 2014
Access to online outlets and social media has increased the number of agents and agencies that can market their niche expertise. 73 percent of ASTA agencies report that they have expertise in at least one niche market.

Google Granny on Google Docs — November 12, 2009
An eye opening introduction to Google Docs, a powerful, FREE group of applications available through Google, presented by Carol Fullmer, AKA Google Granny

Webinar - The Nuts and Bolts of Agency Acquisitions — July 17, 2009
The seminar is intended for ASTA agency owners thinking of selling their agencies or growing by buying other agencies.

Webinar - 2009 Government Regulations That Travel agents MUST Know — June 16, 2009
Review the Secure Flight and Electronic System for Travel Authorization (ESTA) programs and find out how these programs will impact you and your customers.

Webinar - ASTA Government Affairs Activities — June 16, 2009
Join us, as Paul Ruden, Senior Vice President of Legal & Industry Affairs, covers the range of activities that have been taking place in your association during 2008 and preview what is coming ahead.

Dealing with Debit Memos — June 16, 2009
A topic that affects every agent, Debit Memos can not only have a short-term financial impact on your business, but can also affect your long-term relationship with individual airlines as well as ARC.

What Every Businessperson Should Know About BRANDING — May 22, 2009
Managing a travel agency is not always easy, but there are external resources, this video addresses how SCORE, a nonprofit organization offering free business assistance to small business, that can help you along the way.

Search Engine Optimization 101 for Travel Advisors — February 20, 2009
What is Search Engine Optimization and why should you care? A practical look at SEO (Search Engine Optimization) for those unfamiliar with the subject. Join Anne Parnell, ASTA's past webmaster, as she covers dozens of areas that will help consumers find your web site online. This presentation is for beginners.

Webinar - Top 10 Ways to Make Your Site a Consumer Magnet — February 20, 2009
So you've hopped on the technology train and launched your own travel Web site. What do you do when no one's coming to your site, or traffic is coming in at a turtle's pace? Today's technology age has swept across every imaginable industry. More consumers are shopping online. They're looking at product reviews, selling and trading, comparing prices and much more with a few mouse clicks. The travel business is no different. In order to keep consumers coming to your site, there are several things you need to make your site sticky.

Search Engine Optimization 101 for Travel agents Part 2 — February 20, 2009
What is Search Engine Optimization and why should you care? A practical look at SEO (Search Engine Optimization) for those unfamiliar with the subject. Join Anne Parnell, ASTA's webmaster, as she covers dozens of areas that will help consumers find your web site online. This presentation is for beginners.

Web Marketing Toolbox: 10 Ways to Turn Your Web Site into a Consumer Magnet — December 18, 2008
You don’t have to be a technology pro to comprehend search engines. You probably realize that they can help or even hurt your chances of being found in popular search sites. You can put the marketing power back in your own hands by gaining a basic understanding of how search engines are designed to read and rank your Web site. In this essential Web marketing guide, learn the simplest ways you can boost your Web site and become a magnet for new business.

Home-Based agents: Get More from Low-Cost Web Marketing Resources — December 9, 2008
If you know where to look, there is a rich variety of resources out there that can simplify the workload for home-based travel agents like you. Working from home comes with a lot of perks, but also more responsibility for finding your own clients and building your business brand in a competitive market. With ASTA’s guide for home-based agents, you can learn about some of the Internet tools that can help you promote your business and manage your daily tasks with even more ease.

Home-Based Advisor Guide: Must-Have Marketing Tools and Tactics — October 3, 2008
This guide is perfect for every home-based travel advisor, whether you’re just starting out or want to find new and improved ways to do business. Take the first step by learning about the essential marketing strategies and technology tools that will increase your productivity and attract more consumers.

Reputation Management: How to Manage Your Reputation Online — August 18, 2008
If you've ever Googled your name, you know how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With information being so readily available, managing your reputation is more important than ever.


While every effort has been made to ensure the accuracy of the information contained in ASTA White Papers as of the date of their publication, please be advised that some content contained therein may be outdated or otherwise inaccurate at the present time. Accordingly, ASTA makes no representation regarding the timeliness of all of the information accessible here. Members having questions regarding the current state of a White Paper topic may wish to contact ASTA to obtain the most up-to-date information.

SHAREPRINT

https://www.worldcampus.psu.edu/degrees-and-certificates/penn-state-online-recreation-park-and-tourism-management-bachelor-of-science-degree/overview?utm_source=asta&utm_medium=banner&utm_campaign=RPTM+19-20&utm_content=300x250&cid=BNNR36656

ASTA Headquarters

American Society of Travel Advisors
675 N Washington St, Ste 490
Alexandria, VA 22314 U.S.A.