Raising consumer awareness of the value travel advisors provide to consumers and the role they play in today's travel ecosystem is a key part of ASTA's mission, and we notched a big win on that front yesterday with the publication of a CNN article entitled "The perks of booking your next trip through a travel advisor." The article talks about the evolution of agents to advisors, and goes into detail about the many perks consumers enjoy when booking this way. In the article, ASTA's Communications Director Erika Richter says "Travel agents have become trusted advisors, akin to financial advisors, who make the overall travel experience better and get travelers maximum value for their travel dollar...That's why we rebranded ourselves." CNN.com's digital audience was 114 million unique visitors domestically as of February 2019.
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