The renaissance of travel agents has arrived, and the re-branded American Society of Travel Advisors reflects that change. Check out our recent feature story in Travel Advisor magazine, "What's in a name?" for an in-depth look at how this change evolved. And make sure you read yesterday's opinion piece by Richard Turen of Travel Weekly where he takes it a step further in an article called, "What's in a name change?". He says, "The trusted adviser is, I believe, a highly valued family friend whose advice on how to spend the most important moments of one's life is measured, professional and truly personalized."
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