April 26, 2019
Alexandria, VA. April 25, 2019 - In conjunction with its industry partners, the American Society of Travel Advisors (ASTA) has tagged May 1, 2019 as National Travel Advisor Day , highlighting the newly-coined designation – Travel Advisor – for those experts formerly known as travel agents. The Society is calling on its members and industry allies alike to use National Travel Advisor Day educate the traveling public, policymakers and the media on the value advisors provide to consumers and the overall travel industry.
“We say a hearty, 'thank you' to all ASTA members all over the globe for all you do every day to advise and serve the traveling public," says Zane Kerby, President and CEO of ASTA. “Today is about celebrating the individuals who make up our growing and diverse industry. As the home for travel advisors everywhere, ASTA is focused on providing travel advisors the tools needed to grow their business. Today’s travel advisors aren’t intermediaries. They are trusted advisors — akin to financial planners and CPAs — whose knowledge allows them to navigate a complex array of suppliers to maximize value for their clients. Our yearly consumer research makes clear: travel advisors make the experience better! Happy Travel Advisor Day!” Here are three easy ways ASTA’s toolkit.as they continue to spread awareness and leverage the advisor community’s collective power on May 1st:
1. Advisors can tap the power of social media by sharing meaningful, insightful stories and tagging #TravelAdvisorDay and #ASTAadvisors with the easy-to-use social media visuals provided.
1. Make it count on Capitol Hill through Letters to Congress – already drafted - with just a few clicks to connect to your local and federal lawmakers on issues directly impacting you and your business.
1. In less than two minutes, let your value be seen by your local newspaper through our pre-crafted Letter to the Editor portal.
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.