March 1, 2018
The Official Publication of:
New Magazine Brings a Fresh Perspective to Members, Industry
Alexandria, VA, March 2, 2018 – With the goal of better serving its members with relevant and compelling content and showcasing industry-leading expertise, the American Society of Travel Advisors (ASTA) announces the launch of a new trade magazine, Travel Advisor. Formerly known as ASTAnetwork Magazine, the rebranded Travel Advisor will launch in May 2018.
“With Travel Advisor, we are marking the evolution of today’s travel professional. ASTA members are trusted travel agents who provide exceptional value to the traveling public,” said Zane Kerby, ASTA President & CEO. “We’re experiencing a true renaissance in our industry, making it a perfect time to celebrate this success by refocusing our editorial strategy. Travel Advisor will better serve our membership with fresh content designed for the travel professionals of today.”
Moving forward, Travel Advisor features will reflect the diverse community of ASTA expert membership. The quarterly publication will bring readers the latest and most relevant information on business trends, destination information, exclusive government affairs and research analysis that only the true experts within the ASTA membership and ASTA staff can provide.
“Our decision to revamp our magazine is part of an overall strategy to create better content, both for our members and for the consumers we try to influence on their behalf,” said Erika Richter, Director of Communications for ASTA. “Articles will be repackaged and republished as part of our ongoing awareness efforts with the consumer-facing media. It is exciting to see that the consumer media and, more importantly, the traveling public are embracing this shift from travel agent to travel advisor. This rebrand comes at the perfect time.”
Travel writers recruited for the magazine include high-profile, experienced writers with decades of experiences ranging from publications such as Conde Nast, Bloomberg Pursuits, CBS News, Forbes, Travel + Leisure, USA Today, Washington Post, and many more. In addition to the experts on ASTA’s staff, readers will hear from leading industry voices – agents and suppliers alike – that come together under the ASTA banner.
ABOUT TRAVEL ADVISOR
Travel Advisor magazine will launch in May 2018 and is a must-read for members and travel industry professionals. This high-quality, perfect-bound publication written by experienced travel journalists, travel experts and ASTA staff will be distributed to over 9,000 readers in print on a quarterly basis. The eDaily version of the magazine will be sent and distributed to over 80,000 subscribers, visited on asta.org to over 90,000 monthly visitors and showcased to over 33,000 social media followers. To write for Travel Advisor or pitch stories, please contact Erika Richter at firstname.lastname@example.org. For information on advertising opportunities, please contact Jack Grant at Jgrant@asta.org.
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.