October 27, 2016
Program Officially Launches Next Week at the NACTA Annual Conference in Fort Lauderdale, FL
Alexandria, VA, October 27, 2016 – Royal Caribbean highlights the value of ASTA’s leadership by sponsoring $10,000 worth of ASTA (American Society of Travel agents) membership dues for NACTA agents to become members of ASTA.
By sponsoring ASTA membership, Royal Caribbean will create an easy pathway for agents to receive the advocacy benefits of ASTA membership.
“We are grateful for Royal Caribbean’s commitment to supporting ASTA,” said Zane Kerby, President and CEO of ASTA. “Royal Caribbean understands that travel agents are their most important distribution channel and that being a member of ASTA matters. We truly appreciate that Royal Caribbean is charting the course for more travel agents to join our association.”
“Vacations are often our favorite memories, which is what makes the work of travel agents so valuable. Royal Caribbean is proud to subsidize NACTA agents’ membership into ASTA so they can enjoy the support and muscle of an incredible organization dedicated to their needs all day, every day,” said Vicki Freed, CTC, Senior Vice President, Sales, Trade Support & Service, Royal Caribbean. “With the pairing of resources from both ASTA and Royal Caribbean, our NACTA travel partners can make sure their clients come home with the best memories possible.”
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.