Consumer Awareness

ASTA’s public relations and marketing team is always looking for ways to actively demonstrate the benefits of working with a travel advisor to consumers. In addition to constant proactive outreach and responsiveness to the media, ASTA organizes a National Travel Advisor Day media blitz every year and creates initiatives such as the successful “Not All Heroes Wear Capes” campaign, that highlighted the extraordinary work that travel advisors did to help their clients through the roadblocks and snares of COVID-19 travel.

A Sampling of Our

MEDIA PLACEMENTS

Here’s a small sampling of the media outlets that ASTA’s public relations team has provided with information to educate travelers about all the advantages of using a travel advisor and to showcase their professionalism and expertise.

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

The American Society of Travel Advisors is Disappointed by DOT’s Lack of Understanding of Travel Agencies and the Role They Play in Selling Airline Tickets

Read Article
American Airlines Postpones NDC & AAdvantage Changes
Late Tuesday afternoon, American Airlines quietly announced it was postponing the implementation of its new preferred agency program until July 2024. ASTA President and CEO Zane Kerby released the following statement

Read Article
Global Travel Advisor Groups Raise Concerns around American Airlines’ Anti-Competitive Actions
Three Other Associations from Around the World Join ASTA in Speaking Out to Protect Travel Advisors and Consumers

Read Article
American Society of Travel Advisors Takes Aim at American Airlines, Launches Save My Miles Campaign.
Travel agencies are now in the crosshairs of American Airlines’ latest abuse of its market power. Take action today!

Read Article
Accepting Nominations for "Travel Advisor of the year"
Winners will be announced at the Travel Advisor Conference which will take place May 29-31 in Dallas, Texas.

Read Article
The American Society of Travel Advisors Expands Travel Advisor Mentorship Opportunities
The 2024 Mentorship Program doubled in size this year, welcoming twenty-one mentors and mentees.

Read Article
ASTA Applauds Congressional Funding of Travel and Tourism Office
After nearly two years of advocacy efforts, the American Society of Travel Advisors (ASTA) commends Congress for funding the newly created office of the Assistant Secretary of Commerce for Travel and Tourism.

Read Article
Five Things for Travel Advisors to Love About Puerto Rico
With its distinctive cuisine, vibrant Afro-Caribbean art and music scene, and unusual land- and sea-scapes, Puerto Rico combines the exhilaration of traveling abroad with the ease and comforts of home.

Read Article

TRAVEL ADVISORS ARE FRONT AND CENTER IN OUR MARKETING INITIATIVES

To ensure that the colossal efforts of travel advisors during the pandemic did not go unsung, the “Not All Heroes Wear Capes”/#TravelHero public relations/marketing campaign promoted actual stories of advisors’ heroic rescues via a social media campaign and outreach to the press. The videos below are only few of many campaigns to keep travel advisors in front of the traveling public.

PLAY VIDEO

Travel Advisors are HEROS

PLAY VIDEO

Telling your story everyday

PLAY VIDEO

You should be using a travel advisor

PLAY VIDEO

Vacations make the best memories

Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.