The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.

Our world is travel. Our members include travel advisors and the companies whose products they sell, from cruises and safaris to hotels and car rentals. Since our founding in 1931, ASTA has worked to fulfill its mission of facilitating the business of selling travel by setting high ethical standards and providing effective representation and avenues for shared knowledge and enhanced professionalism.

ASTA members represent 80 percent of all travel sold in the United States through the travel agency distribution channel and we have hundreds of internationally-based members. Our 10,000-plus domestic travel agency and travel supplier companies employ more than 100,000 people. Plus, our 250 international member companies span over 123 countries. 

We are the travel industry’s only professional trade association whose mission it is to promote, defend, educate and represent the entire travel industry. We tell your story to the world every day! 



ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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A travel advisor can expertly arrange all aspects of your trip and often will save you money with early booking discounts, special fares and other deals. ASTA can help you find a Verified Travel Advisor who is a good fit for your travel interests.

Get a Trip Quote


Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.


Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • 5 Unique Caribbean Experiences on an Emerald Cruises Luxury Yacht

    A Caribbean cruise on an award-winning Emerald Cruises Luxury Yacht offers a truly unique and unforgettable experience.

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  • ASTA on Air Coverage from AGC 2023

    ASTA On Air was live in San Juan, Puerto Rico for ASTA Global Convention 2023. Sandra McLemore and Alle Pierce and a group of amazing guests for all the excitement surrounding AGC and Global Travel Advisor Day.

    Watch Now
  • Expert Social Media Advice for Travel Advisors

    For travel advisors specifically, social media provides an opportunity to highlight their expertise, connect with potential clients and show off potential destinations.

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  • Albania: The Magic Off the Well-Worn Path

    Albania is still a place where you can have the world to yourself and your own unique adventure.

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  • ASTA Congratulates Award Winners at Global Convention 2023

    The best and the brightest in the travel industry were honored both for their excellence and support of the travel industry at large.

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  • ASTA Board of Directors Elects New Executive Committee

    New Chair Jackie Friedman and other recently elected Directors will officially begin their two-year terms at the close of the ASTA Global Convention.

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  • Seven Reasons Travel Advisors Need The IATA ID Card

    IATA is offering ASTA Members 50 percent off the ID Card's Annual Fee


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  • Americans Plan to Spend Even More on Travel

    Millennial and Gen-Z consumers consider travel their top discretionary purchase this year.


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Getting Started with a


ASTA offers two easy ways to find a travel advisor: search our directory or submit a trip request. Either way, you’ll be connecting with an ASTA member, a professional advisor who is held to a strict code of ethics.

A travel advisor can handle all the logistics of your trip. Their expertise and connections will make your trip as seamless and special as possible, and they often can offer money-saving deals and suggestions. Browse our directory to find a travel advisor today. 


Find a Travel Advisor

Planning a trip today can be confusing and time consuming. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit a trip quote to connect with a travel advisor that bids on your trip quote. 

Get a Trip Quote
Attend one of our


ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 20-21June
    Legislative Day 2023

    Speak to representatives about critical issues affecting the travel industry.

    Register Now
  • 28-31August
    Caribbean Showcase 2023

    Experiencing things Caribbean, join us in Turks & Caicos

    Register Now
  • 26-28September
    Travel Masters 2023

    An invitation only golf outing to Saint Andrews, Scotland

    Register Now
  • 26-02October - November
    Romania 2023

    We've partnered with Click2Travel to bring you Halloween In Romania 2023

    Register Now
  • 07-09November
    Premium Business Summit 2023

    An exclusive annual event that brings together ASTA Premium Members.

    Register Now
  • 13-16March
    River Cruise Expo 2024

    Join us in Amsterdam for the 2024 ASTA River Cruise Expo

    Register Now
  • 29-31May
    Global Convention 2024

    Join us May 2024 for the ASTA Global Convention.

    Register Now


Becoming a Verified Travel Advisor requires fulfilling a rigorous set of requirements that provide a deep understanding of the industry and a strong skillset.  Our most recent Verified Travel Advisor (VTA) graduates epitomize the professionalism, expertise and ethics the VTA program is known for. Learn more about the VTA program.

  • Sam Mony, VTA

    Newbury Park, CA

  • Leesa Williams, VTA

    Celebration FL

  • Gary Friedman, VTA

    Fort Lauderdale FL

  • Kirsten Danekind, CTA, VTA

    Fort Collins, CO

  • Earnie Robinson, VTA, ACC

    Staten Island, NY

View All Verified Travel Advisors

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American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.

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