The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.

Our world is travel. Our members include travel advisors and the companies whose products they sell, from cruises and safaris to hotels and car rentals. Since our founding in 1931, ASTA has worked to fulfill its mission of facilitating the business of selling travel by setting high ethical standards and providing effective representation and avenues for shared knowledge and enhanced professionalism.

ASTA members represent 80 percent of all travel sold in the United States through the travel agency distribution channel and we have hundreds of internationally-based members. Our 10,000-plus domestic travel agency and travel supplier companies employ more than 100,000 people. Plus, our 250 international member companies span over 123 countries. 

We are the travel industry’s only professional trade association whose mission it is to promote, defend, educate and represent the entire travel industry. We tell your story to the world every day! 



ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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A travel advisor can expertly arrange all aspects of your trip and often will save you money with early booking discounts, special fares and other deals. ASTA can help you find a Verified Travel Advisor who is a good fit for your travel interests.

Get a Trip Quote


Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.


Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • Selling River Cruises

    A cruise pro offers everything you need to know to sell river cruises. 

    Read Article
  • Travel Advisors to Department of Labor: Independent Contractor Proposal Should Be Withdrawn

    The American Society of Travel Advisors strongly urged the U.S. Department of Labor to withdraw its proposal for determining employee or independent contractor classification.

    Read Article
  • Why Wave Season Matters

    Cruise lines offer some of their best deals for the coming year during Wave Season.

    Read Article
  • Travel Advisor Priorities Included in Year-End Spending Bill

    Fiscal Year 2023 omnibus spending bill included provisions of the Visit America Act/Omnibus Travel and Tourism Act—a policy priority of ASTA’s during its Legislative Day event in June.

    Read Article
  • Norwegian Cruise Line Bets Big on Travel Advisor Distribution

    $250,000 in advisor recruitment & training through ASTA will bolster the sales force to meet increasing industry demand. 


    Read Article
  • Expert Tips and Tricks for Making Flights Go Easier

    Flight cancelations, delays and misplaced luggage are a fact of post-pandemic travel. What can you? We asked travel advisors to share their best practices. 


    Read Article
Getting Started with a


ASTA offers two easy ways to find a travel advisor: search our directory or submit a trip request. Either way, you’ll be connecting with an ASTA member, a professional advisor who is held to a strict code of ethics.

A travel advisor can handle all the logistics of your trip. Their expertise and connections will make your trip as seamless and special as possible, and they often can offer money-saving deals and suggestions. Browse our directory to find a travel advisor today. 


Find a Travel Advisor

Planning a trip today can be confusing and time consuming. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit a trip quote to connect with a travel advisor that bids on your trip quote. 

Get a Trip Quote
Attend one of our


ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 15-18March
    River Cruise Expo 2023

    Join us March 2023 for the 2nd Annual ASTA River Cruise Expo.

    Register Now
  • 02-04May
    ASTA Global Convention 2023

    Join us May 2023 for the ASTA Global Convention.

    Register Now
  • 20-21June
    Legislative Day 2023

    Speak to representatives about critical issues affecting the travel industry.

    Register Now
  • 28-31August
    Caribbean Showcase 2023

    Experiencing things Caribbean, join us in Turks & Caicos

    Register Now
  • 26-28September
    Travel Masters 2023

    An invitation only golf outing to Saint Andrews, Scotland

    Register Now
  • 07-09November
    Premium Business Summit 2023

    An exclusive annual event that brings together ASTA Premium Members.

    Register Now


Becoming a Verified Travel Advisor requires fulfilling a rigorous set of requirements that provide a deep understanding of the industry and a strong skillset.  Our most recent Verified Travel Advisor (VTA) graduates epitomize the professionalism, expertise and ethics the VTA program is known for. Learn more about the VTA program.

  • Debine Lutz, VTA

    New Bern NC

  • Kevin McCormack, VTA

    Huntley IL

  • Christina Schlegel, VTA

    Arlington VA

  • Julie Prusak, VTA

    Austin TX

  • Cheryl Jones, VTA

    Clinton MS

  • Desiree Jones, VTA

    Los Angeles CA

  • Tracy Whipple, VTA

    Deforest WI

  • Paula Rowe, VTA

    Ider AL

  • Yvonne Sala, VTA

    Herndon VA

View All Verified Travel Advisors
Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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American Society of Travel Advisors

675 N Washington St, Ste 490, Alexandria, VA 22314 U.S.A.

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